Marketing and Outreach Specialist Sr

We are a mission driven community-based organization that serves member health with excellence and dignity, respecting the value and needs of each person. If you are ready to advance your career while making a difference, we encourage you to review and apply today and help us build healthier communities for all.

We are hoping you will join us as a Marketing and Outreach Specialist Sr and help shape the future of healthcare where you’ll be an integral part of our Communications
team, helping to strive for excellence while we serve our member health with dignity, respecting the value and needs of each of our members through collaboration with our providers, community partners and local stakeholders. This position has been approved to be Full Telework
.

• If telework is approved, you are required to work within the State of California only and if Partial Telework, also come in to the Main Office in Orange, CA, at least two (2) days per week minimum.

The Marketing and Outreach Specialist Sr will be responsible for assisting in the implementation of marketing programs, advertising campaigns and strategic partnerships to support Cal Optima Health’s programs. You will act as a liaison with various departments and programs in need of marketing and outreach services, including but not limited to One Care, the Program of All-Inclusive Care for the Elderly (PACE), Equity and Community Health, Covered California, Provider Relations and Community Relations.

You will assist internal clients in developing marketing collateral, advertisements and direct mailers, and coordinating events to support program goals. You will also track and analyze campaign results to help advance Cal Optima Health’s overall brand and enhance enrollment efforts. Together, we are building a stronger, more equitable health system.

• 95% - Marketing and Communications Support
  • Participates in a mission-driven culture of high-quality performance, with a member focus on customer service, consistency, dignity and accountability.
  • Assists the team in carrying out department responsibilities and collaborates with others to support short- and long-term goals/priorities for the department.
  • Assists with the development of advertising campaigns and manages the day-to‑day tactics and activities.
  • Develops marketing and advertising materials in collaboration with internal clients, the Communications management team and the Member Materials Approval (MMA) review team.
  • Interacts directly with internal clients and graphic design staff throughout the design project lifecycle to ensure materials meet client needs and content/graphic standards.
  • Interfaces with marketing/advertising agencies and media/print vendors to effectively manage campaign deliverables.
  • Tracks campaign metrics and provides analyses of key findings to the Sr Manager of Marketing and Outreach.
  • Meets regularly and works with internal business owners to analyze marketing challenges and competitive activity, develop tracking tools to measure results and make strategic adjustments when necessary.
  • Coordinates with other Cal Optima Health departments for procurement, printing, proofing and inventory control.
  • Ensures compliance with all applicable Centers for Medicare & Medicaid Services (CMS), California Department of Health Care Services (DHCS), Department of Managed Health Care (DMHC) and Covered California sales and marketing policies, rules and regulations.
  • Serves as backup for the Sr Manager of Marketing and Outreach, as needed.
• 5% - Other
  • Completes other projects and duties as assigned.

• Bachelor’s degree required, preferably in marketing,…