Associate Brand Manager - Herdez

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Regular Full-Time MARKETING Orange, CA, US

Salary Range: $90,000.00 To $98,000.00 Annually

Associate Brand Manager HERDEZ

Are you looking to join one of the fastest growing Mexican food companies in the US? Here at Mega Mex Foods, our purpose is to Reimagine Mexican Flavors. Mega Mex was born in 2009, and we have found our niche in bringing unique and traditional Mexican flavors to dinner and restaurant tables around the world. At the core of who we are is Together – Juntos.

Together, we will bring the spirit of Mexico to every table.

We value different backgrounds and work experiences as they provide new ideas and ways to Reimagine Mexican Flavors. We aim to drive a culture where everyone feels valued, respected, safe, and free to be themselves. We are Juntos!

The Associate Brand Manager, HERDEZ brands, is responsible for assisting in managing the HERDEZ brand, building HERDEZ® into a true megabrand across channels through holistic brand management, disciplined P&L leadership, and impactful innovation. Responsibilities include assisting with annual brand planning and execution, brand strategy, new product development, packaging and P&L and budget management.

PRINCIPAL ACCOUNTABILITIES

Major End Results (Primary Duties):

Megabrand Strategy & Holistic Brand Leadership

• Build HERDEZ® into a megabrand across channels by delivering a cohesive, consumer‑led brand strategy spanning brand positioning, portfolio architecture, communication, innovation, and in‑market execution.
• Assists in development of the annual and multi‑year operating plan, integrating brand strategy, innovation pipeline, financial targets, and commercialization plans.

P&L Ownership & Business Management

• Manages the HERDEZ® P&L, including forecasting, pricing, promotional strategy, trade spend, A&P investment, and gross margin delivery.
• Monitor and analyze volume, market share, profit drivers, and competitive dynamics to inform decisions and optimize growth.
• Lead close‑in innovation and renovation to fuel near‑term growth while strengthening brand equity.
• Partner with R&D, Supply Chain, and Operations to bring consumer‑relevant, margin‑accretive innovation to market on time and on budget.
• Drive portfolio optimization, including SKU rationalization and mix management, to improve simplicity and profitability.

Marketing Execution & Integrated Activation

• Oversee development and execution of integrated marketing plans across advertising, media, digital, social, shopper marketing, and customer programs.
• Lead agency partners to deliver creative that strengthens brand distinctiveness and drives performance.
• Ensure flawless execution across retail channels (grocery, mass, club, dollar, and e‑commerce).

Cross‑Functional Leadership & Influence

• Influence without authority and lead complex initiatives through strong communication, data‑driven decision‑making, and collaboration.
• Lead cross-functional team to deliver brand/product line level P&L through gross margin and recommends and executes changes and actions in order to deliver upon expectations.

Supervisory Responsibilities No direct supervisory responsibilities. This position is responsible for leading a cross-functional team that will include consumer insights, R&D, Supply Chain, Operations, Trade Marketing and Finance.

Qualifications :

• Education:
  
  BA/BS Degree required. MBA a plus. Written and spoken Spanish language skills a plus.
• Three years of marketing and product development or related experience, preferably with a food or beverage company in the consumer packaged goods industry
• Strong working knowledge and…