Fire Alarm Sales Representative - OC

Rapid Fire Safety & Security is a trusted leader in fire, life safety, and security solutions, known for delivering exceptional service, innovative solutions, and long-term customer value. We are building a high-performing, people-first organization where talented team members can make an immediate impact, grow their careers, and help protect the people, businesses, and communities we serve. If you are energized by meaningful work, strong teamwork, and the opportunity to be part of a growing company, Rapid Fire offers a place where you can thrive.

• Salary: $85-95K+ based on experience plus commission plan
• $500-600/month car allowance (based on geo location)
• $40/month phone allowance
• Fuel card
• OTE: $125-150K

We are looking for a high-driven, results-oriented Fire Alarm Sales Representative who knows how to open doors, create pipeline, and close business. This role is for our Northern California San Francisco Bay area. You would be an experienced fire alarm sales representative - someone who thrives on prospecting, competing, and winning. A customer expert who supports customer needs for all things fire alarm related.

You will sell code-compliant Fire alarm systems and upgrades as well as ongoing service to contractors and end user commercial customers. If you are energized by chasing opportunity, owning your territory, and turning relationships into revenue, this role offers the platform, support, and uncapped earning potential to perform at a high level.

• Manage and grow a portfolio of accounts by developing strong customer relationships and identifying new opportunities.
• Develop and execute sales strategies that drive revenue growth and expand market presence.
• Prospect for new business, generate qualified opportunities, and confidently close deals.
• Conduct market research and competitor analysis to identify trends, customer needs, and strategic opportunities.
• Stay current on industry developments, products, and solutions to deliver knowledgeable, consultative recommendations.
• Represent Rapid Fire Safety & Security with professionalism and confidence in every interaction with customers and prospects.

• 3 – 4 years of fire alarm sales experience
• Strong knowledge of NFPA 72, NFPA 70, and Local AHJ requirements
• Strong communication and interpersonal skills, with the ability to build credibility and lasting relationships.
• Proven sales, negotiation, and closing skills.
• Excellent organizational skills and strong attention to detail.
• Analytical thinking and problem-solving abilities to identify customer needs and recommend the right solutions.
• Proficiency in Microsoft Office Suite or related software.
• Ability to work independently while also contributing effectively as part of a team.