Senior Content Marketing Manager

Synack’s Penetration Testing as a Service platform manages customers’ attack surfaces by discovering new assets, pen testing for critical vulnerabilities and gaining visibility into the root causes of security risks. We are committed to making the world more secure by harnessing a talented, vetted community of security researchers to deliver continuous penetration testing and vulnerability management, with actionable results. Synack’s PTaaS platform has uncovered more than 71,000 exploitable vulnerabilities to date, protecting a growing list of Global 2000 customers and U.S. agencies in a FedRAMP Moderate Authorized environment.

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We are seeking a highly skilled Senior Content Manager to join our growing marketing team. This individual will play a pivotal role in shaping and executing our content strategy by managing, writing, creating, recording, and editing compelling technical and thought leadership content that positions Synack as a leader in the cybersecurity and AI space. The ideal candidate is a self-starter who excels at time management and who can juggle multiple deadlines while delivering creative, high-quality content.

This individual is not only an exceptional writer and storyteller but also an editor who understands how to develop content that resonates with technical and business audiences alike.

Sounds interesting? Keep reading...

• Content Strategy and Pipeline
  • Develop and own the company’s global content strategy to support brand awareness, lead generation, and customer engagement.
  • Build and manage an editorial calendar to increase the quality and cadence of our content pipeline that aligns with product launches, industry events, campaigns, and business priorities.
  • Collaborate cross-functionally with product marketing, sales, engineering, and executives to ensure content supports business goals.
  • Support the editorial strategy for social media channels across Linked In, X, Instagram.
• Content Creation and Management
  • Research, write, and edit high-quality content including blogs, whitepapers, bylined articles, solution briefs, case studies, web copy, video and audio, and thought leadership pieces.
  • Understand best practices for using AI to assist with writing projects—without sacrificing authenticity, accuracy or quality.
  • Translate complex cybersecurity concepts into clear, engaging narratives for technical and non-technical audiences.
  • Commission, edit, and manage contributions from subject matter experts, freelancers, and partners.
  • Ensure brand voice, accuracy, and consistency across all content.
• Thought Leadership and Research
  • Partner with internal experts to develop authoritative content on cybersecurity trends, research findings, and emerging threats.
  • Collaborate on industry research reports, data-driven content, and survey-based insights.
• Performance and Optimization
  • Define and track content KPIs to measure impact and inform continuous improvement.
  • Optimize content for SEO in conjunction with the digital marketing team.
  • Partner with demand generation to ensure content is leveraged effectively across campaigns and social media.

• 7+ years of professional experience in content marketing, journalism, editorial management, or technical writing.
• Minimum of 3 years working in cybersecurity.
• Familiarity and experience with AI tool stack for creating content but with inspection and editing capabilities.
• Proven track record of developing and executing content strategies that support the go-to-market motion.
• Exceptional technical writing and editing skills, with the ability to simplify complex cybersecurity concepts.
• Strong project management and organizational skills with experience running editorial calendars.
• Knowledge of SEO best practices and content performance metrics.
• Experience tailoring social content for maximum engagement across various platforms (Linked In, X, Facebook/Instagram).
• Bachelor’s degree or equivalent work experience.

• Experience ghostwriting or producing content for executives and subject matter experts.
• Comfort working with designers, video producers, and multimedia teams to create diverse content…