Multimedia Designer

About Crossover Health

Crossover Health is creating the future of health as it should be. A national, team-based medical group with a focus on wellbeing and prevention that extends beyond traditional sick care, the company delivers an entirely new model of healthcare—Primary Health—built on the foundation of trusted relationships, an interdisciplinary care team approach, and outcomes-based payment. Crossover’s Primary Health model integrates primary care, physical medicine, mental health, health coaching, care navigation and more, and delivers care in surround-sound—in-person, virtually and via asynchronous messaging.

Together we are building a community of members that embraces healthcare as a proactive part of their lifestyle.

The Multimedia Designer is a dynamic creative contributor on the Crossover Health Creative Team. You will concept, design, and produce engaging visual and motion-based content that brings our brand story to life across video, animation, digital, and experiential channels.

This role combines creative craftsmanship with process ownership. In addition to producing high-quality multimedia work, you will design and manage your own creative workflow—from intake to delivery with the support of the Creative Project Manager. You’ll ensure multimedia requests are efficiently captured, prioritized, and distributed, maintaining visibility across active projects while upholding excellence and brand consistency.

Working closely with the Creative Director, you’ll develop multimedia assets that deepen emotional connection and enhance storytelling for both internal and external audiences. From digital campaigns and social reels to brand videos and motion graphics, you’ll help express the Crossover brand through thoughtful design, narrative, and movement.

This is a hands‑on role for a creative who loves bringing visuals to life through motion, sound, and interactivity—and who finds purpose in making health feel human.

• Design and produce multimedia assets including short‑form videos, animations, motion graphics, and interactive content for digital, social, and event platforms.

• Edit video footage, enhance with graphics and sound design, and optimize for various formats (web, mobile, broadcast).

• Create dynamic storytelling pieces that showcase Crossover’s member experience, employer partnerships, and brand purpose.

• Collaborate on campaign visuals that integrate static and motion elements cohesively.

• Develop templates and creative systems for scalable, repeatable multimedia production.

• Maintain organization and version control of multimedia assets in the Digital Asset Management (DAM) system.

• Develop and manage your own creative intake, workflow, and distribution system—ensuring clear communication, prioritization, and timely delivery of multimedia projects.

• Partner with the Creative Project Manager to align scheduling, resourcing, and feedback cycles across the broader Creative Team.

• Establish efficient review and approval processes for multimedia work, maintaining visibility for key stakeholders.

• Proactively identify opportunities to improve production efficiency, consistency, and quality.

• Leverage AI‑driven creative tools and workflows to enhance efficiency, accelerate production, and explore innovative channels and storytelling tactics that expand Crossover’s creative reach.

• Partner with writers, designers, and marketing strategists to bring campaign concepts to life through motion and media.

• Work closely with clinical, operations, and internal communications teams to develop content that educates, inspires, and connects.

• Contribute to brainstorming sessions, mood boards, and concept explorations.

• Manage multiple projects simultaneously, balancing creative experimentation with production efficiency.

• Collaborate with external editors, animators, or production partners when needed to ensure quality and on‑time delivery.

• Champion Crossover’s visual and motion identity across every channel—ensuring consistency, innovation, and emotional resonance.

• Evolve the…