Creative Strategist

Creative Strategist Strategic Leadership & Insight Generation

• Unpack client goals, business context, competitive landscape, and category positioning
• Translate client goals into insights and strategic guardrails that guide the Accounts, Creative, and Production teams.
• Lead client brief dissection and strategic planning sessions, applying strategic frameworks like

Essentially:
You ensure that the creative starts from truth, not guesswork.

• Conduct in-depth audience and trend research to uncover potent, actionable consumer insights that inform strategy and creative concepts.
• Develop robust, evidence-based strategy documents, creative briefs, and strategic narratives that articulate the "why" behind the "what."

• Collaborate closely with the Creative, Accounts and Production teams to brainstorm and develop innovative, feasible, and impactful experiential concepts (e.g., interactive installations, large-scale events, immersive branded environments) that connect a client’s brand, story, and audience needs
• Ensure all creative output is aligned with the client's brand identity, marketing objectives, budget, and the core strategic insights derived from HCD.
• Make sure all concepts have a reason for being — rooted in insight, impact, and experience design principles

In this role, you will define:

• The end-to-end attendee journey
• Desired emotional states at each moment
• Core interactions
• Behavior change or brand takeaways

Essentially, you will build the “attendee POV” blueprint that the rest of the team executes against.

• Act as the strategic link between Account Management, Creative, and Production teams, ensuring seamless integration from concept through execution.
• Mentor junior team members on strategic development, research methodologies, and presentation best practices.
• Lead:
  • Creative alignment conversations
  • Internal brainstorms
  • Client work sessions

• Must possess skill to serve effectively as the lead presenter for high-stakes new business pitches and client strategy reviews.
• Design and deliver polished, persuasive, and visually stunning presentations that clearly communicate complex strategic and creative ideas, captivate clients, and ultimately win new business
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• Articulate the value proposition of experiential marketing, demonstrating how our ideas will drive measurable business results.

You will help define, in partnership with Accounts team:

• What success looks like (beyond vanity metrics)
• KPIs tied to experience goals
• Feedback loops and post-event learnings

• 5+ years of progressive experience in strategic planning, creative strategy, or a similar role, ideally within an experiential marketing agency, event production firm, or a related field.
• Demonstrated expertise in Human-Centered Design (HCD) or Design Thinking methodologies and their practical application in marketing and product/service development.
• Exceptional written and verbal communication skills, with a portfolio of strategy decks and/or conceptual work that showcases clarity and innovative thinking.
• Proven track record of winning new business through outstanding presentation skills and the ability to command a room, tell a story, and build rapport with senior client stakeholders.
• High proficiency in presentation software (e.g., Google Slides, PowerPoint, Keynote) and the ability to direct design for maximum visual impact.
• A strong understanding of current event production capabilities, marketing technology—including an awareness of the evolution of AI integration in our field, and emerging cultural/consumer trends.

• Exceptional storytelling and deck-building skills
• Ability to synthesize complex information into simple, actionable insights
• Strong workshop facilitation and interviewing abilities
• Comfort collaborating across creative, accounts, and production
• Keen understanding of consumer behavior and experience design
• Strategic rigor with a creative, intuitive mind
• Confident presenter,…