Director, Product and Customer Marketing

One Source Virtual (OSV) has helped more than 1,000 Workday customers take their teams from transactional to transformational with innovative technology and services for HR, payroll, and finance. Founded in 2008, OSV is the leading exclusive provider of Business-Process-as-a-Service (BPaaS) solutions for Workday, delivering services with unparalleled choice, unwavering commitment, and uncompromising support. One Source Virtual’s global headquarters is located in Dallas, Texas, with additional locations across North America and Europe.

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• Serve as the product expert for the creation and evolution of market positioning, value messaging, competitive differentiation:
  • Own, create, and share competitive alerts, battle cards, and objection handling materials to support active sales opportunities and reinforce our unique value.
  • Identify the values, pain points, buying groups, and buying habits of prospects and customers, leveraging external and internal data. Develop and present new and existing product information at events, trade shows, webinars, and other speaking engagements.
  • Partner with Product to align communication and positioning for product launches, refreshes, or feature enhancements.
  • Coordinate across the Marketing team to support campaigns, ICP development and segmentation, events, thought leadership, themes, and speaking points.
  • Partner with digital, email, content, and campaign Marketing colleagues to gain insight on product-specific message performance, trends, keywords, and web traffic.
  • Leverage internal and external data to support product prioritization, messaging, and relevance.
  • Showcase the Product Marketing efforts, results, and impact.
• Support sales and customer teams with tools, training, and market expertise.
  • Partner with third-party to conduct win/loss reviews for core products and support the development of resulting sales enablement content.
  • Regularly engage in primary research with AEs, RSDs, SCs and other prospect-facing colleagues to maintain a current pulse of challenges, areas of interest, resonant talk tracks, objections, etc.
  • Development of sales plays and campaign-specific enablement
  • Participation in key sales opportunities or customer asks/RFIs as needed
• Maintain and develop all internal and external content directly associated with products to include, but not limited to data sheets, foundational templates, event slides, product blogs, Linked In article support, Sales Kick Off session materials, and sales presentations; collaborate with Content lead as needed to fully deliver final content.
  • Establish and drive team-wide utilization of a standard messaging framework.
  • Maintain a content taxonomy in Seismic that aligns product content to buyer personas and the buyer journey.
  • Establish a cadence for assessing content performance and refreshing product content on a regular basis.
• Continually gather product, customer, and competitive research that supports new product development, messaging updates, and existing product enhancements.
  • Research competitors and create differentiated positioning and messaging.
  • Mange a win/loss program, provide analysis, and refine competitive positioning
  • Help shape and actively participate in Customer Advisory Board meetings and other customer feedback-gathering opportunities.
  • Create a mechanism for bidirectional feedback to influence product roadmap and strategic product decisions.
  • Establish relationships and regular check-ins with internal SMEs throughout the business to understand our core products, services, features, and metrics.
  • Oversee and strategically guide the Customer Marketing function and team.
  • Manage and/or oversee the customer reference and advocacy function, processes, and incentives.
  • Establish and/or oversee programs to increase customer advocacy participation, nameable customers, and customer assets;
    Own the advocacy technology platform.
  • Oversee the customer storytelling function, content focus, and content usage.
  • Showcase Customer Marketing efforts, results, and impact.
• Recommend and research analyst relations & industry engagement in alignment with budget and prioritization.
  • R…