Digital Marketing Specialist

Overview

Employer Industry: Digital Healthcare Solutions

• Opportunity for career advancement and growth within the organization
• All-round benefits package including medical, dental, and vision coverage, as well as a 401k with employer matching
• Flexible working hours and hybrid work options available
• Secure workplace in a crisis-proof market
• Engage in meaningful work at the intersection of healthcare and digital innovation

• Own and execute integrated digital marketing strategies to enhance brand awareness and conversions
• Lead SEO initiatives and manage multi-platform paid media campaigns, optimizing for ROI and performance
• Analyze data using SEMrush, Matomo, and other analytics tools to drive marketing decisions
• Deliver executive-ready reports and insights, translating results into actionable plans
• Foster best practices and cross-functional collaboration while staying updated on industry trends

• Bachelor’s degree (or equivalent experience) and 5+ years in digital marketing with a focus on SEO and paid search
• Advanced PPC skills across multiple digital advertising platforms and experience with budget management
• Proficient in data analytics tools such as SEMrush, Matomo, and Google Analytics
• Experience in lifecycle and content marketing, including email automation and content strategy development
• Familiarity with AI/ML marketing tools and understanding of GDPR/CCPA standards

• Experience with CMS workflows, particularly Neos
• Proven track record in organic and paid social growth
• Knowledge of UX/CRO principles to enhance customer journeys and conversions

#Digital Healthcare #Marketing Careers #SEO #Hybrid Work #Career Growth #Innovation In Healthcare

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