Organic Marketing Lead

What we’re building and why we’re building it.

Every month, millions of people use America’s Rewards App, earning rewards for buying brands they love, and a whole lot more. Whether shopping in the grocery aisle, grabbing a bite at the drive‑through or playing a favorite mobile game, Fetch empowers consumers to live rewarded throughout their day. To date, we’ve delivered more than $1 billion in rewards and earned more than 5 million five‑star reviews from happy users.

It’s not just our users who believe in Fetch: with investments from Soft Bank, Univision, and Hamilton Lane, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points.

User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.

At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people‑first culture rooted in trust, accountability, and innovation.

We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.

Fetch is an equal employment opportunity employer.

We are seeking a results‑driven Organic Marketing Lead to own and accelerate our AEO/SEO and ASO strategies. In this role, you will jump in and build our organic growth engine shaping our content strategy, optimizing search performance, and driving discoverability across web and mobile. This is a high‑impact role, ideal for someone hungry to directly impact our MAU growth as part of a full‑funnel growth marketing team.

This person should be at the forefront of AI’s rapidly evolving impact on search visibility, with expertise in navigating this landscape and harnessing AI to accelerate non‑paid growth.

This is a full‑time role that can be held from one of our US offices or remotely in the United States.

• Own all aspects of organic marketing: AEO/SEO for web presence, ASO for mobile app stores, and content strategy aligned to both
• Develop and execute an ASO strategy to improve our app store visibility, downloads, and conversion from search/discovery
• Audit our website and content — identify SEO opportunities, gaps, and optimizations to increase organic search traffic and improve SERP rankings
• Define and lead a content strategy (blog posts, articles, guides, landing pages, maybe other formats) that supports SEO/AEO objectives and helps attract and convert new users organically
• Collaborate with product, growth, design, and analytics teams to understand our user base, product features, and key value propositions — and reflect those in content and store metadata
• Monitor performance with metrics such as search rankings, organic traffic, conversion rates, and user acquisition via organic channels; iterate to improve outcomes
• Stay current with trends and algorithm updates in SEO, ASO, content marketing, and share best practices with the broader team
• As the first hire in this area, potentially grow into a leadership role or expand the organic marketing function — creating space for future growth

• 7+ years of experience in SEO / ASO / organic marketing, ideally including experience with mobile‑app marketing and content strategy
• Demonstrated success in improving organic growth metrics (organic traffic, search rankings, app store discoverability, install growth through organic channels)
• Strong content instincts: able to conceptualize, plan, and execute content that resonates with users and drives organic growth
• Solid analytical skills: comfortable using search analytics, ASO tools, web analytics, conversion tracking, and translating data into actionable recommendations
• Sel…