Sales & Marketing Manager

1 day ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Company Overview

Active
911 is a fast-growing SaaS company dedicated to helping heroes save lives by providing innovative software that empowers over 500,000 first responders worldwide. Our emergency notification, routing, and communication tools enable firefighters, EMTs, law enforcement, and others to respond faster and make informed decisions in critical moments. Based in Philomath, Oregon, our team is continually pushing public safety technology forward, fueled by a collaborative, mission-driven culture.

Join us to make a real impact in a lean tech company where your work directly supports first responders and their communities.

Reports To: CEO

Location: Philomath, Oregon (Onsite)

Company Overview

Active
911 is a fast-growing SaaS company dedicated to helping heroes save lives by providing innovative software that empowers over 500,000 first responders worldwide. Our emergency notification, routing, and communication tools enable firefighters, EMTs, law enforcement, and others to respond faster and make informed decisions in critical moments. Based in Philomath, Oregon, our team is continually pushing public safety technology forward, fueled by a collaborative, mission-driven culture.

Join us to make a real impact in a lean tech company where your work directly supports first responders and their communities.



Job Summary

The Sales and Marketing Manager for Active
911 leads the development and execution of growth strategies, demand generation campaigns, and sales pipelines to expand adoption of our SaaS platform among first responders and public safety agencies. Reporting to the CEO, you will guide a team of sales representatives and marketing specialists, crafting compelling messaging, optimizing go-to-market plans, and leveraging data-driven insights to drive revenue and market share. As a strategic leader, you’ll build partnerships, analyze market trends, and align initiatives with Active
911’s mission of operational excellence, delivering high-impact growth that empowers first responders worldwide.

Responsibilities

• Growth Strategy and Execution:
  Lead the team in developing and implementing sales and marketing strategies that accelerate customer acquisition and retention. Measure success by revenue growth, lead conversion rates, customer acquisition cost (CAC), and alignment with annual targets, ensuring consistent progress toward market expansion goals.
• Team Development & Engagement:
  Mentor and grow sales and marketing team members by providing clear feedback, coaching, and professional development opportunities. Build an inclusive and supportive team culture that encourages collaboration, innovation, and a shared sense of ownership. Team engagement and retention are indicators of success.
• Campaign Quality and Standards:
  Foster a culture of marketing excellence by upholding high standards for campaign design, content creation, and sales processes. Encourage best practices through reviews, training, and knowledge sharing. Success is reflected in high-quality leads, effective messaging, and minimal rework.
• Market Performance & Analytics:
  Ensure marketing efforts and sales funnels are highly effective, data-driven, and adaptable through robust analytics, A/B testing, and proactive performance management. This includes driving root-cause resolution and continuous improvement efforts after underperforming campaigns or sales cycles.
• Cross-functional Collaboration:
  
  Partner effectively with Product, Engineering, Customer Success, and other stakeholders to align on go-to-market strategies, product launches, and customer feedback. Communicate market insights clearly and advocate for growth needs while aligning with business goals. Success is reflected in well-aligned initiatives, minimal misalignment, and shared accountability.
• Operational Excellence & Efficiency:
  Continuously improve sales and marketing workflows, CRM systems, automation tools, and reporting processes. Promote data integration and optimization strategies that improve speed and accuracy. Measure impact through reduced sales cycle time, higher…