VP of Marketing | Poppy & Peonies

Bloom is a full-service workplace design consultancy, proudly supporting Poppy & Peonies in their search for a VP of Marketing to join their dynamic team. As Talent Advisors, we serve as the bridge between our Bloom Partner and you throughout the recruitment process. At Bloom, we don’t rely on automated tools to sift through applications—every resume is carefully reviewed by a real person to ensure a fair and consistent interview process.

If selected, you’ll join Poppy & Peonies directly as a valued member of their team. We’re excited to consider your application! Please note that applications will be accepted throughout the holiday season. Thank you for your patience and interest in this opportunity!

Hi, I’m Natalie Dusome, Founder and CEO of Poppy & Peonies, a fun and energetic brand that believes styles and function should co-exist. We’re passionate about creating practical pieces that help make life a little easier and lighten the load, literally.

Building Poppy & Peonies has been a wild adventure. The journey began when my daughter Poppy was born and my accessories no longer worked with my new life as a mom, I needed bags with pockets and organization that looked cool and had functionality. I couldn’t find it, so I decided to create it, and in 2015 Poppy & Peonies was born.

We’ve come a long way in five years – from filling orders in my basement to appearing on Dragons’ Den, and now, expanding into new product categories and collaborating with some exciting influencers and brands. I’d be lying if I said it’s been nothing but smooth sailing, but thanks to our incredible community, we’ve never felt more loved and supported!

We believe in our responsibility to care for our environment and we are passionate about preserving the health and welfare of our planet, and the animals that live on it. All of our bags are made from high‑quality vegan leather, and our entire product line is vegan, cruelty‑free, and PETA‑approved. We ship our products plastic‑free and we use a combination of recycled, compostable, and biodegradable materials to mitigate shipping waste, and we are constantly looking for new ways to make our products and supply chain more sustainable to reduce our carbon footprint.

We are seeking an experienced and visionary Vice President of Marketing to lead our brand’s next stage of growth. This role is ideal for a senior marketing leader with deep expertise in creative strategy, social media, and brand storytelling. The ideal candidate is someone who thrives on building campaigns that not only resonate with customers but also strengthen long‑term brand equity.

As VP of Marketing, you will oversee the full marketing function, from campaign ideation to execution, ensuring seamless integration across channels. You will be responsible for shaping the marketing strategy, scaling multi‑channel initiatives, and bringing the Poppy & Peonies brand to life with consistency, creativity, and measurable impact.

This leader will partner closely with executive leadership to drive growth, inspire cross‑functional collaboration, and build a high‑performing marketing team.

• Strategic Leadership & Brand Growth: Develop and execute marketing strategies that align with Poppy & Peonies’ brand vision and growth objectives.
• Drive brand expansion into the US market, tailoring strategies to resonate with new customer bases.
• Enhance and maintain the brand identity, ensuring consistent messaging and storytelling across all channels.
• Identify and cultivate strategic partnerships, collaborations, and influencer/affiliate/UGC programs to elevate brand visibility and growth.
• Build channel pipeless that optimize existing channels, introduce new channels, and contribute to overall brand growth.
• Diversify revenue streams, monitoring and measuring revenue attribution.
• Define and manage profitability benchmarks across channels, including Meta, Google, email, SMS, affiliates, etc.
• Build and maintain spend models grounded in ROI, ensuring alignment with CAC, LTV, ROAS, and contribution margin goals.
• Campaign Creation & Execution: Lead the vision and direction of innovative, customer‑centric campaign…