Sr. Manager, Marketing Strategy; Senior Living

Job Summary:

The Sr . Manager, Marketing Strategy will work with client executives to define goals and develop strategies that will achieve them. You are responsible for translating customer goals and needs into strategic plans that span the customer lifecycle. You will hand these plans to your specialty strategist team for further planning and implementation while closely monitoring performance and client health. You are the face of Smart Bug and the first impression of the company to our customers;

you should be adept at building relationships and trust with senior-level clients. To succeed, you must be an engaged professional with unwavering requirements for providing an incredible customer experience, including strong client communication and impactful client results.

What you will be measured on:

• Client satisfaction (results, retention, awards, reviews, referenceable clients)
• Customer growth and profitability
• Client effective billing rates (EBRs)
• Out-of-scope revenue attainment
• Setting and achieving SMART client goals
• Timely strategy delivery
• Individual utilization rates that meet company goals

Key Responsibilities:

• Build and maintain strong relationships with clients; comfortability interacting with C-Suite executives
• Lead the discovery and onboarding process for new clients and have a strong understanding of client goals, objectives and challenges
• Create the top-level strategy for your clients, working with other departments to have those strategies expanded and implemented—you drive the strategy with the client
• Act as the main point of contact and the face of Smart Bug for your clients
• Address client feedback and concerns promptly
• Ensure your clients see Smart Bug as an indispensable partner in their growth, and that each receives a 5-star customer experience as measured by being the highest-rated partner on the Hub Spot partner directory—your clients should be happy to be a reference
• Deliver consistent, world-class quality across all customer lifecycle strategies and implementations (marketing, sales, customer success, operations)
• Have a strong understanding of strategic opportunities to expand retainer scope; identify and recommend additional and complementary services to help meet client needs and goals; provide scoping, quotes and strategic direction for implementation
• Partner with the Director of Service Strategy to ensure new services represent the voice of the customer
• Develop a deep understanding of clients' businesses, industries, and market challenges to tailor lifecycle strategies that effectively address their specific needs and drive mutual success
• Stay informed about the latest industry trends, market developments, competitive landscape, and Hub Spot’s competitive position to ensure the clients’ strategies remain cutting-edge and effective
• You are responsible for being an expert in your clients’ industry such that they see you as a peer and trusted advisor

Strategy Development and Execution

• Work with specialty strategist teams to develop value-based goals for our clients across the customer lifecycle
• Develop lead nurturing strategies to build long-term relationships with potential residents and families
• Develop and implement comprehensive marketing strategies to drive brand visibility, generate qualified leads, and increase occupancy rates across multiple senior living communities
• Oversee the planning and execution of events (e.g., webinars, educational seminars, tours) to engage prospective residents and their families
• Understanding of demand generation, sales and CRM, and customer success strategies and tactics listed below including the ability to identify gaps in the customer’s strategy, and oversee the development and execution of tailored customer strategies to meet client goals, enhance client satisfaction, and drive revenue growth
• Demand Generation
  :
  Ideal customer profiles, buyer personas, inbound marketing, content marketing and syndication, conversion rate optimization, event marketing, social media, conversational marketing, influencer marketing, account-based marketing, lead nurturing, paid media; all features within Hub Spot Marketing Hub and Content Hub—not just inbound marketing…