Vice President of Marketing

Employee Benefits is the core of our business and at our heart we are a people-focused organization. Every day, we help over 100,000 employers give their employees peace of mind by providing health, pharmacy, long and short-term disability, vision, dental and other insurance solutions. What makes us unique is that we can surround our clients with more services and more technology-based tools and a team of advisors that simply cares more than anyone else.

If you want a career giving people the reassurance that they can have access to the health care they need for themselves and their loved ones, join One Digital.

The Vice President of Marketing for Employee Benefits will lead the marketing strategy that drives growth, strengthens brand leadership, and elevates the client experience across One Digital’s largest core business. Reporting to the Senior Vice President of Marketing, this role partners closely with practice leadership, sales, client service, product, M&A, and field marketing to position One Digital as the undisputed market leader in employee benefits.

This leader will champion One Digital’s brand, own the end-to-end go-to-market strategy for Employee Benefits, and drive execution across brand, demand generation, client expansion, M&A prospect marketing, and field enablement. The role requires a marketing leader who excels at operationalizing a plan—turning strategy into consistent, high-quality execution across national and regional teams.

• Develop and lead the comprehensive marketing strategy for Employee Benefits, with a strong emphasis on brand leadership, market positioning, and industry excellence.
• Define target markets, audience segmentation, and differentiated value propositions for small to mid-market employers, HR and finance leaders, and executive buyers.
• Lead integrated GTM plans for new offerings, service innovations, market expansion, and M&A prospect marketing, ensuring alignment with growth leadership and practice priorities.
• Drive thought leadership that positions One Digital as an industry authority in employee benefits, cost containment, alternative funding, and emerging market trends.

• Strengthen One Digital’s brand authority in the Employee Benefits space through cohesive storytelling, differentiated messaging, and strategic brand activation.
• Partner with Brand and Field Marketing to ensure brand consistency across all channels and national/regional touchpoints.
• Lead campaigns that amplify One Digital’s fierce advocacy, innovation, and commitment to delivering cost-effective, strategic employee benefits solutions.

• Lead the client expansion and convergence strategy for Employee Benefits, partnering with practice peers (HRC, P&C, Financial Services, PEO, Medicare) and regional field leaders to activate cross-sell, up-sell, and multi-practice growth opportunities.
• Develop integrated messaging, segmented value propositions, and cross-practice campaign plays that deepen client relationships and expand share of wallet across the One Digital portfolio.

• Oversee multi-channel programs that drive lead generation, accelerate the sales pipeline, and improve win rates across the Employee Benefits practice.
• Implement data-driven marketing strategies using digital, paid media, ABM, and content marketing to optimize ROI and advance marketing maturity.
• Build and execute targeted cross-sell and client expansion campaigns—aligned to practice collaboration and regional needs—that drive measurable lift in engagement, pipeline creation, and multi-practice revenue growth.
• Partner with the M&A and business development teams to develop pre‑sale marketing programs that initiate conversations with prospective acquisition targets and reinforce One Digital’s value proposition, culture, and integrated model.
• Collaborate with Field Marketing and Enablement to deliver content, messaging, and tools that enhance producer effectiveness and support every stage of the pipeline.
• Use marketing analytics,…