Events & Community Engagement Manager

Guardian Fleet Services Orlando, Tampa, or Port St Lucie, Other / Non-US, United States

Events & Community Engagement Manager

The Events & Community Engagement Manager is responsible for planning and executing Guardian Fleet Services® events while strengthening the company's presence across the industry and the communities it serves. This role manages trade shows, industry conferences, sponsor ships, and company events such as the annual GFS Leadership Conference, and builds meaningful relationships with industry associations, municipal and government partners, commercial clients, vendors, and community organizations across Guardian's footprint in Florida, Georgia, Indiana, Kentucky, Tennessee, Texas, and Ohio.

This position serves as a key ambassador for Guardian Fleet Services and its family of subsidiary brands. The ideal candidate is a relationship-driven, creative, and highly organized professional who is part event strategist and part brand ambassador. They are passionate about connecting audiences with Guardian's mission and capabilities, and they have the logistical discipline to manage complex partnerships, multi-location coordination, and high-impact events from concept through post-event reporting.

This position requires national travel.

Responsibilities

Event Strategy & Management

• Plan, coordinate, and execute trade shows, industry conferences, sponsorship activations, and internal company events from concept through completion.
• Manage event logistics including venues, vendors, budgets, travel, registration, collateral, and on-site setup and breakdown.
• Identify opportunities for event partnerships that expand reach, offset costs, and create new business connections.
• Represent Guardian at industry and community events and coordinate staff participation and scheduling.

Community & Industry Engagement

• Develop and maintain partnerships with industry associations, community organizations, municipalities, and commercial partners.
• Identify opportunities to expand visibility, generate leads, and grow Guardian's reputation across its markets.
• Coordinate outreach initiatives that align with the company's mission and strategic goals.

Sponsorship & Partnership Support

• Assist in developing sponsorship opportunities tied to events and industry initiatives.
• Ensure sponsor and partner benefits are fulfilled accurately and professionally.
• Maintain strong relationships with event stakeholders, association contacts, and community partners.

Social Media & Online Presence

• Assist with social media engagement across Guardian and subsidiary brand accounts, including posting, monitoring, and responding to audience interaction.
• Capture and share event content in real time, including photos, video, and live updates.
• Collaborate with the marketing team to grow online audience participation, loyalty, and brand awareness.

Marketing & Content Support

• Assist with content generation including written copy, event messaging, and supporting materials for digital and print channels.
• Help develop promotional strategies and collateral for events and engagement campaigns.
• Capture event content including photos, videos, testimonials, and audience communications for ongoing marketing use.

Pipeline & Lead Generation

• Own lead attribution for every event, tracking each lead and opportunity from capture through close in Hub Spot.
• Track and report the following metrics per event and across the event program:
  • Total leads captured and marketing qualified leads (MQLs) passed to sales
  • Event-sourced pipeline, measured as the dollar value of new opportunities generated
  • Event-influenced pipeline, measured as the value of existing opportunities advanced by event activity
  • Lead-to-opportunity and…