Senior Director of Global Marketing

The Senior Director of Global Marketing Operations is a strategic marketing leader responsible for driving the planning, coordination, and execution of L.A.B. Golf’s global go-to-market initiatives and marketing operations. This role serves as the operational leader connecting Product, Marketing, Operations, Sales, Retail, E-Commerce, and international teams to ensure product launches, campaigns, events, and commercial priorities are aligned, well-planned, and executed effectively.

From owning global marketing calendars and launch-readiness processes to establishing scalable workflows, managing cross-functional dependencies, and providing executive-level visibility into priorities and risks, the Senior Director creates the structure and accountability needed to support continued growth. This role partners closely with marketing leadership and cross-functional stakeholders to translate business priorities into actionable plans while identifying opportunities to improve efficiency, communication, and execution across the organization.

The Senior Director also supports global retail and commercial marketing initiatives and drives a culture of operational excellence, accountability, collaboration, and continuous improvement.

• Own the global go-to-market process for product launches, seasonal initiatives, campaigns, and major commercial priorities, ensuring cross-functional alignment from planning through execution.
• Establish and maintain integrated launch plans that align Product Development, Operations, Inventory, Marketing, Sales, Retail, E-Commerce, and regional priorities.
• Lead global launch readiness, identifying dependencies, risks, timeline changes, and resource constraints that may impact successful execution.
• Establish clear launch milestones, ownership, deliverables, decision points, and escalation paths across participating teams.
• Lead recurring GTM meetings and operating rhythms to drive accountability, resolve blockers, and maintain alignment across functions.

• Own and maintain the global marketing calendar, integrating product launches, campaigns, Tour initiatives, retail activations, international priorities, and other major marketing programs.
• Develop scalable processes, workflows, briefs, planning tools, and approval structures that improve visibility, consistency, and execution across the global marketing organization.
• Establish launch-readiness checkpoints and operating standards that ensure teams have the information, assets, resources, and approvals required to execute successfully.
• Manage cross-functional marketing priorities, dependencies, timelines, and resource requirements, escalating conflicts and competing priorities as needed.
• Develop reporting and operating mechanisms that provide marketing leadership with clear visibility into priorities, progress, risks, and business impact.

• Partner with Creative, Product, Digital, Social, PR, Sales, Retail, E-Commerce, Athlete, and other functional teams to coordinate execution against shared marketing priorities.
• Support Creative and Production teams through structured brief intake, asset requirements, production schedules, approvals, and cross-functional handoffs.
• Coordinate operational requirements for Tour Marketing, athlete activations, events, partnerships, and other high-priority brand initiatives.
• Facilitate cross-functional alignment while maintaining clear functional ownership and accountability for deliverables.
• Identify opportunities to streamline communication, eliminate process gaps, and improve collaboration across the marketing organization.

• Coordin…