Content Marketing Manager - Product

Position Overview:

We’re seeking a strategic and creative product content marketing manager to own and elevate the messaging, positioning, and go-to-market strategy for offerings across our Teacher Education Ecosystem — including our educator preparation program, master’s degrees, B2B partnerships with schools and districts, and our professional development courses.

Reporting to the Sr. Director of Marketing, this content-focused role is responsible for translating the value of our offerings into clear, engaging stories, campaigns, and tools that resonate with schools, districts, and teachers around the world. In addition to serving as a critical connector across the organization, you’ll be responsible for the development and ongoing optimization of all program messaging and sales enablement materials — ensuring webpages, nurtures, sequences, one‑pagers, proposals, decks, and other resources are current, impactful, and aligned with audience needs.

As we continue to expand and evolve, you’ll play a key role in shaping how both new and existing offerings are positioned, launched, and adopted.

The ideal candidate is a skilled writer and storyteller with experience marketing to K–12 audiences, a deep understanding of how districts and educators make decisions, and a knack for turning complex ideas into clear, compelling messaging. Experience as an educator or in the education sector is a strong plus. If you’re ready to apply your creativity and strategic thinking to meaningful work that supports educators around the world and advances the future of teaching, this is an opportunity to grow your career while making a lasting impact.

• Program Messaging Ownership:Development,optimize, andmaintainallprogram messaging and foundational content — including program webpages, nurtures,sequences, one‑pagers,decks,andothersales resources — ensuring accuracy, alignment, and resonance with target audiences.
• Messaging and Positioning:Define audience‑specific value propositions and messaging frameworks that resonate with district and school leaders — including HR, principals, and superintendents — as well as teacher audiences.
• Go-to-Market Strategy Development:Lead go‑to‑market plans for key educator‑focused initiatives — state B2C, district solutions, and teacher professional development offerings.
• Program Launches:Leadlaunch strategies fornew programs, courses,and partnerships, translating offerings into compelling stories and campaigns that drive awareness, engagement, and adoption of programs and solutions.
• Content Creation and Thought Leadership:Develop and support high-impactcontent — including blogs,case studies,guides, webinars, white papers,presentations,and other assets — that communicates program value andstrengthensour position as a trusted voice in teacher education.
• Professional Development Program Oversight:Partner with our Professional Development Specialist and faculty to guide curriculum development for teacher professional development offerings, ensuring content reflects educator needs, market insights, and strategic positioning. Review course outcomes, descriptions, and messaging to align with broader program goals and marketing strategies.
• Sales Enablement:Ensuresalesand business development teams are equipped with tools and resources — including pitch decks, one‑pagers,sequences,and talking points — to accelerate deals and deepen relationships.
• Account-Based Marketing Support:Partner with sales to develop targetedpersona-focusedcontent and campaigns for prioritystates,districts,and schools.
• Brand Alignment and Messaging Consistency:Ensure all content related to B2B partnerships and professional development offerings reflects our brand identity and strategic messaging, while adapting language and tone to resonate with district leaders, school decision‑makers, and educators.
• Cross-Functional Collaboration:Serve as a key connector between marketing, sales, faculty, and product teams to ensure cohesive messaging and aligned campaigns.
• Data Analysis and Optimization:Partner with data experts to measure the performance of campaigns and programs, translating insights into actionable recommendations…