Lifecycle Marketing Specialist

Position: Lifecycle Marketing Specialist

Location: Commerce City, CO

Job : 386

# of Openings: 1

COLORADO RAPIDS

LIFECYCLE MARKETING SPECIALIST

WHO YOU ARE

You’re a creative, data-driven marketer who thrives at the intersection of insight and execution. You see every fan touchpoint: email, digital, SMS, app, and in-stadium, as a chance to deepen engagement and grow the Rapids fanbase. You lead with curiosity and initiative, using data to guide decisions while bringing fresh ideas to life through well-executed campaigns. You balance storytelling with analytics, turning fan behavior into personalized communications that drive acquisition and retention.

You work closely with Sales, Digital, Creative, Partnerships, and Revenue teams to support and execute the Rapids’ fan growth strategy across all channels.

Established in 1995 as one of Major League Soccer’s original clubs, the Colorado Rapids have carried forward a proud legacy that has helped shape the league and the sport in the United States. As we build on that foundation, we are focused on an ambitious future—guided by our North Star of putting FANS at the heart of everything we do. Our purpose, "For the fans, with the fans, as one club we inspire, energize & win to carve a Rocky Mountain legacy," reflects our commitment to creating meaningful connections and delivering excellence on and off the pitch.

For our commercial team, this means fearlessly embracing a fan-centric approach, driving innovative revenue opportunities, and building lasting partnerships that strengthen both our business and our community. Together, we are shaping the next chapter of Rapids history with energy, purpose, and impact.

Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK’S Sporting Goods Park, the Paramount Theatre, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), KIMN,KXKL, KKSE (FM/AM), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winner comm, Outdoor Sportsman Group and Sky Cam.

Job Title: Lifecycle Marketing Specialist

Department: Brand

Reports To: Sr. Manager, Revenue Marketing & Media Strategy

Success Criteria: Success is defined by supporting the execution of multi-channel marketing and fan communication efforts. You will help deliver targeted, data-informed campaigns that meet fans where they are and guide them through the Rapids fan journey by executing, analyzing, and refining key touchpoints from awareness to engagement to conversion by…

• Maintain & Execute Lifecycle Marketing Campaigns
  :
  Assist the Sr. Manager in setting up and executing lifecycle marketing campaigns—helping to manage automations, audience segments, and channel coordination to support fan acquisition and retention.
• Build Email & SMS Marketing Campaigns: Build email and SMS campaigns with emphasis on segmentation, personalization, and testing to support fan engagement, retention, and conversion.
• Audience Segmentation & List Management: In collaboration with KSE BI team, maintain subscriber lists, update audience segments, ensure accurate targeting and suppression logic, and support ongoing data hygiene across CRM platforms.
• Manage Paid Media Deliverables & Insertion: Support day-to-day coordination with creative teams and external agencies by gathering assets, reviewing creative, and ensuring paid media campaigns align with audience segments and revenue goals.
• Execute Data Collection Campaigns: Create engaging data collection opportunities through events, enter-to-wins, and interactive fan experiences to grow our database and strengthen audience insights.
• Analyzing Campaign Performance: Help gather and analyze performance metrics across email, SMS, and paid channels. Conduct A/B testing to refine targeting, messaging, and timing, and provide insights that support real-time optimization. Partner with the Business Intelligence…