SVP, Marketing & Brand Strategy

Position: SVP, Marketing & Brand Strategy

Location: Commerce City, CO

Job : 357

# of Openings: 1

You’re a strategic and visionary marketing leader who lives and breathes brand identity, continuity, and optimization. You see every touchpoint—digital, in-stadium, content, and communications—as an opportunity to strengthen the brand, nurture fan loyalty, and drive commercial impact. You lead with both creativity and operational rigor, overseeing a diverse team spanning creative, marketing operations, gameday entertainment, and communications/PR. You balance big-picture strategy with attention to executional detail, ensuring campaigns, activations, and fan experiences are cohesive, memorable, and aligned with organizational and revenue goals.

You thrive at the intersection of brand, marketing, and commercial strategy, inspiring your teams to push boundaries, embrace innovation, and execute with excellence. Above all, you’re a culture-setter: collaborative, high-energy, and strategic, capable of uniting multiple disciplines around a single, compelling vision for the Colorado Rapids brand.

Established in 1995 as one of Major League Soccer’s original clubs, the Colorado Rapids have carried forward a proud legacy that has helped shape the league and the sport in the United States. As we build on that foundation, we are focused on an ambitious future—guided by our North Star of putting FANS at the heart of everything we do. Our purpose, “For the fans, with the fans, as one club we inspire, energize & win to carve a Rocky Mountain legacy,” reflects our commitment to creating meaningful connections and delivering excellence on and off the pitch.

For our commercial team, this means fearlessly embracing a fan-centric approach, driving innovative revenue opportunities, and building lasting partnerships that strengthen both our business and our community. Together, we are shaping the next chapter of Rapids history with energy, purpose, and impact.

Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK’S Sporting Goods Park, the Paramount Theatre, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), KIMN,KXKL, KKSE (FM/AM), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winner comm, Outdoor Sportsman Group and Sky Cam.

Job Title: Senior Vice President, Marketing & Brand Strategy

Department: Brand

Reports To: Chief Business Officer

Employment Type: Full Time – Salaried – Exempt

Success Criteria: Lead the Colorado Rapids marketing and brand strategy function to position the club as more than a sports team—as an entertainment and experience brand. Success is measured by the ability to grow fan engagement, optimize brand continuity and commercial opportunities, and deliver innovative, data-driven campaigns and experiences. Achieve measurable outcomes across fan acquisition, retention, revenue, and broadcast metrics while ensuring brand consistency, governance, and strategic alignment across all channels and organizational decisions by…

• Brand Leadership & Evolution: Lead the team in shaping the Rapids brand beyond sports, positioning it as an entertainment and experience brand that resonates with new and existing fans. Oversee brand strategy, activation, and campaigns to ensure consistency, authenticity, and cultural relevance across all touchpoints – as informed by market research reflecting the ever-evolving Rapids’ fan identity and values.
• Community-to-Commercial Integration: Partner with Community Impact + Fan Development, and Revenue teams to cultivate fan groups and affinity communities. Design pathways that move fans through the marketing funnel—from awareness and engagement to conversion and retention—maximizing ticket sales, partnerships, Apple TV subscriptions, merchandise, and F&B revenue.
• M…