Manager, NA DTC Merchandising

Join HOKA as a Manager, NA DTC Merchandising to support the sales, receipt, margin, and style-color count targets seasonally, accounting for brand strategies, sales history, and trends for HOKA’s DTC channels.

At Deckers Brands, we promise that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. We celebrate diversity and are committed to ensuring an inclusive and equitable workplace.

The Role

The Manager, NA DTC Merchandising - HOKA is responsible for developing and executing merchandise strategies, working closely with planning counterparts, and ensuring the US market delivers innovative products with flawless execution. This role involves collaboration with cross-functional teams to align product strategies and assortments, measure performance, and adjust plans as necessary.

Your Impact

• Support the sales, receipt, margin, and style-color count targets seasonally.
• Develop and execute the merchandise strategy for HOKA’s DTC channels.
• Work with the Senior Manager of NA DTC Merchandising on future product needs via the Commercial Input process.
• Collaborate with Wholesale Merchandising category team to provide a cohesive marketplace perspective.
• Work closely with DTC Planning to measure actuals against plans and adjust as necessary.
• Develop and execute presentations during key milestone meetings.
• Partner with Planning, E-commerce, Retail, and Marketing teams to ensure pre-season forecasts reflect product initiatives and brand strategy.
• Support growth initiatives across category, price architecture, and gender classification.
• Execute the DTC specific GTM calendar, ensuring key deliverables are met seasonally.
• Travel to key local markets to establish relationships with Retail field teams and stay in touch with trends and consumers.
• Drive a deep understanding of the existing DTC customer and new consumers.
• Exemplify the highest standards for collaboration and teamwork within HOKA and across Deckers.
• Willing and able to travel 10-15% annually.

Who You Are

• DTC-specific Merchandising and Planning experience in retail and e-commerce.
• Lifestyle experience preferred.
• Cross-functional experience with the ability to build a collaborative, supportive operating environment.
• Proficient in Excel data analytics and retail math.
• Strong planning, inventory management, and analytical skills.
• Proven ability to draw insights from data and present effectively to a variety of audiences.
• Highly organized with attention to detail.
• Self-motivated and confident with decision making.
• Proactive, solution-oriented mindset.
• Able to build processes and best practices.
• Able to build relationships through effective collaboration.

What We'll Give You

• Competitive Pay and Bonuses.
• Financial Planning and wellbeing.
• Time away from work.
• Extras, discounts and perks.
• Growth and Development.
• Health and Wellness.

The salary range for this role is $120,000 - $130,000. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.