Sr. Brand Lifecycle Marketing Manager

Blip is looking for a Sr. Brand & Lifecycle Marketing Manager to bring clarity and consistency to our messaging while improving activation and retention across the marketplace.

This role sits at the intersection of what we say (brand) and when and how users experience it (lifecycle). You’ll own messaging frameworks, lifecycle journeys, and performance insights by turning strategy into measurable growth.

This is a hands‑on role for someone who can think strategically, execute tactically, and use data to refine both.

Who is Blip?

Blip is a two‑sided marketplace for accessing billboards on‑demand. (Think: AirBnB for digital signs!) Advertisers can use our platform to upload and send digital ads to digital signs all across the country, including Times Square.

With this marketplace we serve two customers:

• Advertisers – we have democratized access to billboards so that for the first time in history, a startup shoe company can occupy the same ad space as Nike does. May the best ideas and products win, regardless of who has the largest marketing budget.
• Media Owners – this novel source of advertising demand (our Marketplace) creates new revenue streams for sign owners that they don’t have to pay to acquire, allowing these small business owners to put more cash in their pockets for their mortgage, family vacations, and kids’ college tuition.

Blip Culture

• We put customers first
• We focus on experience before revenue
• We take ownership
• We work well together
• We set clear expectations, and we inspect them

Position Responsibilities Brand Messaging & Narrative

• Own core positioning and value propositions
• Develop and maintain ICP‑specific messaging
• Ensure consistent messaging across lifecycle touchpoints

Lifecycle Strategy & Execution

• Drive onboarding, activation, and re‑engagement journeys with email, social, and in‑product lifecycle campaigns
• Personalize messaging by lifecycle stage, intent, and value
• Improve time‑to‑first‑value and repeat usage
• Map end‑to‑end user journeys across key milestones
• Segment users based on behavior, spend, and intent
• Align lifecycle moments with brand narrative

Analytics & Optimization

• Track and improve activation, retention, and conversion metrics
• Run experiments on messaging, timing, and sequencing
• Use insights to continuously refine both brand and lifecycle programs

Cross‑Functional Collaboration

• Partner with Product on onboarding and in‑product messaging
• Partner with Sales/CS on upgrade and expansion motions
• Partner with creative team(s) on execution (you set direction)

What you will not own

• Net‑new paid acquisition or channel management
• Full creative production (design/video)
• High‑volume outbound sales motions

(You will collaborate with these teams, not replace them.)

What Success Looks Like

• Clear, consistent messaging across key touchpoints
• Improved activation and repeat usage rates
• Lifecycle dashboards leadership can trust

At our stage, growth isn’t about more noise — it’s about clear positioning paired with well‑timed experiences
. This role is critical to improving retention, increasing lifetime value, and creating a more repeatable, scalable growth engine.

Ideal Candidate

• You are a great storyteller
• You think in narratives and funnels, and care about clarity as much as conversion
• You are structured but pragmatic
• You thrive in growth‑stage environments
• You thrive with ownership

Employee Benefits!

• Flexible paid time off
• Fitness stipend
• Paid parental leave
• HSA + match
• 401k + match

Seniority Level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing and Sales

Industries

• Advertising Services

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