Digital Product Manager

Pressed Floral is a bespoke floral preservation company that preserves life's special moments through fine art. Serving clients nationwide, our goal is to create sentiments that will last forever.

As our Digital Product Manager, you will own the day-to-day strategy, performance, design, testing, and continued improvement of Pressed Floral’s digital experiences across our ecommerce website and internal applications. This role combines digital product ownership, UX/UI design, analytics, experimentation, SEO collaboration, and emerging technology. You will proactively identify opportunities, determine priorities, develop solutions, coordinate or implement changes, test functionality, and measure results.

This role reports to the Director of Product & Client Experience and will work closely with Marketing, Client Care, Operations, Development, and external partners.

• Own the day-to-day strategy, optimization, and performance of Pressed Floral’s customer-facing website and internal digital applications.
• Develop and maintain a prioritized digital roadmap based on company goals, user needs, analytics, feedback, and business impact.
• Proactively identify friction points, performance opportunities, and areas for improvement rather than relying solely on requested changes.
• Translate broader Product and Client Experience goals into clear digital priorities and actionable projects.
• Own digital initiatives from initial problem identification through design, implementation, testing, measurement, and iteration.
• Regularly communicate priorities, findings, recommendations, and results to the Director of Product & Client Experience.

• Own the UX/UI experience across the Pressed Floral ecommerce website, from initial discovery through purchase.
• Monitor website and search performance using GA4, Shopify Analytics, Google Search Console, heat maps, testing platforms, client feedback, and other available data.
• Identify trends, conversion opportunities, organic search opportunities, performance changes, and areas of friction within the customer journey.
• Determine testing priorities and manage an ongoing A/B and multivariate testing roadmap.
• Develop test hypotheses, design variations, coordinate implementation, monitor performance, and interpret results.
• Design and iterate on website pages, navigation, product experiences, landing pages, and features that balance brand, usability, customer experience, conversion, and organic search.
• Evaluate and improve website structure, internal linking, page hierarchy, crawlability, indexation, and other on-page or technical SEO elements that impact site performance.
• Conduct keyword and search-intent research to identify opportunities for existing pages, new landing pages, collections, and website content.
• Implement or coordinate structured data/schema and other technical SEO optimizations where appropriate.
• Identify SEO-driven content opportunities and partner with Marketing to develop briefs, priorities, and optimization recommendations for new and existing content.
• Partner closely with Marketing on campaigns, product launches, merchandising, landing pages, and other website initiatives.
• Stay informed on ecommerce, SEO, DTC, and AI-powered search best practices, including emerging search experiences such as Google AI Overviews, ChatGPT, and other generative platforms.
• Identify and implement opportunities to improve how Pressed Floral and its content are understood and surfaced across both traditional and AI-powered search.

• Own the UX and continued improvement of Pressed Floral’s internal applications and digital tools.
• Work directly with internal teams to understand workflows, pain points, and opportunities for improvement.
• Trans…