Marketing Operations Manager

Avolve is the global market leader in electronic plan review for local governments. We made the INC  list as one of the fastest growing private companies in the US, and our government expertise was acknowledged when we were honored to be the only plan review vendor on the Government Technology’s Gov Tech 100 list for 2026 – a summary of 100 innovative companies making a significant contribution to the public sector.

At Avolve we digitalize the review and approval of plans for permit applications, for both citizen and commercial planning developments. This enables government jurisdictions to improve efficiency and processes, as well as optimizing the experience for both permit applicants and plan reviewers.

We have over 350 customers globally and are expanding fast, because we have a suite of best-in-class solutions that offer choice to cities, counties, municipalities, and states. We partner with some of the leading technology providers out there, including Microsoft, Google, and Esri – in fact, we are the only vendor that has Esri GIS functionality embedded in the plan review solution, which has earned us the Esri State and Local Government Specialty in recognition for our innovation.

It is an exciting time to join Avolve - we are expanding into new territories and have great vision for our technological solutions. As a team, we take enormous pride in the quality of our work, and our people come to work because they enjoy being part of the Avolve family and helping our customers to create safe and thriving communities.

Avolve is seeking a Marketing Operations Manager to own and optimize the systems, processes, data, technologies, and operational framework that power our marketing engine.

Reporting to the Director of Marketing, this role will be responsible for the strategic administration and continuous optimization of Hub Spot, marketing automation, campaign operations, lead lifecycle architecture, attribution reporting, segmentation, data governance, and marketing project management. The role will also evaluate, implement, and operationalize AI-enabled tools and workflows in operations. This individual will play a critical role in ensuring marketing programs are executed efficiently, measured accurately, and scaled effectively across the organization.

Working closely with Marketing, Sales, Revenue Operations, Customer Success, and Business Development teams, this role serves as the operational backbone of the marketing organization. They will build and support the infrastructure behind demand generation programs, customer marketing initiatives, partner marketing campaigns, webinars, events, product launches, nurture programs, and go-to-market initiatives.

The ideal candidate is highly analytical, process-oriented, technically proficient, and passionate about creating scalable systems that help teams perform at a higher level. They bring a service-first mindset and view themselves as an enabler of success for the broader organization. As the organization's marketing operations expert, they proactively educate, train, and support stakeholders while driving operational consistency, process governance, adoption of best practices, and continuous improvement.

• Serve as the primary owner and administrator of Hub Spot.

• Design, build, and optimize marketing automation workflows, nurture programs, lead scoring models, lifecycle stages, and customer journeys.

• Own and optimize lead routing, qualification, and handoff processes to ensure marketing-generated leads are delivered accurately, tracked consistently, and actionable by ADR, BDR, and Sales teams.

• Maintain marketing technology…