Director, Product Marketing

We give strategy the human edge Franklin Covey NYSE FC is the worlds most trusted leadership and organizational performance partner that gives strategy the human edge We help organizations achieve the breakthrough results that matter most Using proven principle centered frameworks and practices we build high trust leaders teams and cultures and help clients translate strategy into consistent execution For more than 40 years we have tested this approach with thousands of clients from Fortune 100 companies to educational and government institutions providing professional services across 160 countries To learn more visit franklincoveycom

Director Product Marketing Global Title Director Product Marketing Division & Department Corporate Marketing

Full Time Exempt

VP Marketing

Remote Anywhere in the Greater Salt Lake City UT area

Anticipated compensation for this position is 150 200k inclusive of 15 variable pay

We are seeking a Director Product Marketing to lead the product marketing function for our enterprise B2B division. Reporting to the VP Marketing this role owns positioning messaging and go to market strategy end to end translating complex products into clear compelling value for decision makers across industries. The Director will also weave together how our portfolio of products and solutions fits under one umbrella turning a complex multi solution lineup into a simple cohesive story that clarifies our go to market messaging both internally and for buyers.

The Director will build lead and develop a small high impact team while serving as a strategic advisor to marketing product and sales leadership driving alignment from customer insight through execution.

• Build lead and develop a high performing product marketing team providing coaching and clear prioritization across competing demands
• Set the strategic agenda and operating rhythm for the product marketing function ensuring the teams work ladders up to company and marketing leadership priorities
• Manage budget and vendor relationships eg agencies content production tools supporting the product marketing function

• Act as a trusted advisor to the VP of Marketing and senior leaders across product sales and marketing helping shape our overall go to market strategy for launches expansions and growth initiatives
• Bring a big picture executive level perspective to strategy conversations pulling together market competitive and customer insight into recommendations leaders can actually use
• Own our product positioning and messaging making sure it clearly connects to business results and drives revenue and pipeline
• Build a cohesive narrative across our multi product multi solution portfolio showing how our offerings fit under one umbrella and simplifying go to market messaging for internal teams and buyers alike
• Build messaging frameworks the whole company can use so brand demand gen events sales and customer teams are all telling the same outcome focused story

• Clearly understand our markets needs circumstances and key initiatives so we can more accurately position our solutions
• Translate complex products and services into simple credible value propositions that help buyers understand our solutions building their confidence to buy and move deals forward
• Turn our positioning into tools the sales team can actually use talk tracks pitch guides collateral case studies and other materials that help close more deals
• Develop the strategy and lead execution of go to market plans across the organization coordinating with product tech sales customer success and marketing teams to keep launches expansions and growth initiatives on track
• Refine and guide our messaging and go to market strategy based on what we learn from customers the market competitors and the field
• Work with other teams to guide the creation of additional insights thought leadership and point of view content that builds our credibility in the market and generates demand with decision makers
• Own measurable outcomes for the function and report progress to marketing product and sales leadership

• Bachelors degree
  10 years of B2B product marketing experience 3 years directly managing product marketers

• Experience in B2B product marketing in services software platforms or complex enterprise offerings
• Strong understanding of B2B…