Senior Product Marketing Manager

Remote (US)

Full time

R26-2340

Remote (US)

At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere.

As a Senior Product Marketing Manager , GoTo Connect, you will:

• Shape our story: Partner with Product to turn the roadmap into differentiated positioning and market-ready messaging. Drive adoption across Sales, Partners, and Marketing so the market hears one consistent story.
• Own release marketing: Run a predictable monthly launch cadence from planning to release day, working with cross-functional teams on messaging, timelines, and activation plans.
• Create GTM content and enablement: Produce pitch decks, one-pagers, web copy, blogs and enablement training. Optimize them for SEO and GEO/AEO. Keep customer-facing roadmap slides current for Sales and CSMs.
• Build a growing library of proof points :
  Interview customers and develop case studies and proof points that quantify the value of our solutions.
• Measure and improve: Use analytics to track launch, and content, and message performance, then turn the results into recommendations for the next launch.

As a Senior Product Marketing Manager , your background will look like:

• 4+ years of product marketing, content strategy, or copywriting experience with SaaS products
• Strong writing, storytelling, and editing skills, including the ability to adapt one product story for different audiences
• Hands-on experience using AI tools (such as ChatGPT, Claude, or Gemini) to work faster and improve quality and personalization
• Strong stakeholder management. You can align leadership, sales, product, and demand gen, often without direct authority.
• Excellent written and verbal communication
• A proactive, detail-oriented, and creative approach, with the ability to solve problems quickly

At GoTo, we care about helping our people succeed at work and feel supported in life. Our employee benefits and programs are designed to support your well-being, growth, and sense of belonging. Here’s what you can expect as part of our team:

• Comprehensive health benefits
• Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
• Tuition reimbursement and access to instructor-led and on-demand learning and development programs
• The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching
• Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching

We work hard to create an environment where everyone feels welcome, respected, and able to contribute. Building a culture of belonging isn’t just something we talk about - it’s part of how we work every day.

Specific benefits and offerings may vary by country in line with local regulations and market practices.

At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big,…