Auto Shop & Sales Manager

Position Summary The Auto Shop & Sales Manager leads Dezerland Park Orlando’s automotive division, with overall responsibility for classic and specialty vehicle sales and oversight of automotive shop operations supporting the Orlando Auto Museum, Classic Car Depot, and dealership inventory. This role directly supervises the Auto Shop Manager, who manages daily mechanical, collision repair, and auto body work. The Auto Shop & Sales Manager aligns shop priorities with sales objectives, ensuring vehicles are efficiently reconditioned, properly maintained, professionally presented, and ready for display or sale while protecting their value.

The ideal candidate is an accomplished classic or collector car sales professional with the technical knowledge to evaluate vehicle condition, assess repair and restoration estimates, and hold the shop accountable for quality, cost, safety, and turnaround times. This individual delivers a personalized, concierge-level buying experience for collectors, enthusiasts, and guests while leading a team in a fast-paced automotive and entertainment environment.

About Dezerland Park Orlando Dezerland Park Orlando brings families, friends, and teammates together to create memorable experiences. With more than 800,000 square feet of attractions—including a gel blaster arena, axe throwing, a pinball arcade, and the Orlando Auto Museum—there is something for everyone. Our people are at the heart of the experience. We are committed to a supportive, fun, and collaborative workplace where every team member contributes to creating exceptional guest experiences.

Essential Duties & Responsibilities Sales & Revenue
- Lead dealership sales performance, establishing and achieving monthly and annual vehicle sales targets.

- Personally sell vintage, classic, and specialty vehicles, providing knowledgeable guidance on each vehicle’s history, features, condition, value, and collector appeal.

- Lead, coach, and establish performance expectations for sales staff.

- Build and maintain a qualified prospect pipeline through timely follow-up, networking, and referrals.

- Lead sales negotiations in coordination with ownership and within established approval guidelines.

- Deliver a seamless buying experience from initial inquiry through final sale, documentation, and vehicle delivery.

- Maintain accurate records of leads, inquiries, and sales activity in the customer relationship management (CRM) system.

- Report sales results, pipeline activity, and forecasts to leadership.

- Evaluate potential acquisitions and trade-ins, considering vehicle condition, anticipated reconditioning costs, and resale value.

- Stay informed about classic and collector car trends, vehicle values, auction results, and market demand.

- Partner with Marketing to develop vehicle listings, featured inventory, and promotional opportunities.

- Represent Dezerland at car shows, auctions, and collector gatherings, and support on-site automotive events to generate leads and build relationships.

Shop Oversight
- Directly supervise the Auto Shop Manager and establish clear expectations for quality, safety, turnaround times, and cost control.

- Oversee shop services supporting the Orlando Auto Museum, Classic Car Depot, dealership inventory, and other vehicles assigned to the shop.

- Prioritize sales reconditioning, museum vehicle maintenance, restoration projects, and urgent automotive repair needs across the property.

- Review and approve repair and restoration plans, major parts and equipment purchases, and vendor selections within established approval authority.

- Manage the automotive division’s budget, including parts, supplies, labor, and outside vendor expenses.

- Review inventory, purchasing, and service records to ensure…