Sr Analyst Category Insights

Overview

Category Insights Senior Analyst

As a Category Insights Senior Analyst, you will serve as a critical analytical and insights resource for our national clients with $20M+ in retail sales in a specific regional sales market. You will play a strategic role in delivering consumer and marketplace insights and serve as a key business partner to the Category Analytics & Insights and sales teams in diagnosing business problems and driving growth.

Working closely with a regional sales office, you will collaborate with internal and external clients to identify data reporting needs, conduct business data analysis, and create both ad hoc and standardized reports to facilitate actionable insights. You may provide direction to Business Intelligence Analysts in developing reporting information using a variety of tools, data sets (e.g., NIQ, Circana, customer, shipment, etc.),

and techniques.

As the Category Insights Senior Analyst, you will be regarded as the subject‑matter expert in consumption data for your assigned clients and may also be involved in developing or implementing tools to enhance data capture processes and maintain data quality.

Job Will Remain Open Until Filled

• Strategic Business Insights:
  Keep a pulse on the business, bringing the right insights and market data to measure DSMP tactical execution. Leverage key learnings to inform plan adjustments and partner with sales and Category Analytics & Insights team for in‑market execution.
• Trade & Pricing:
  Contribute to the development of retail trade & promotional pricing recommendations, supporting the Sales Team with in‑depth pre‑ and post‑promotional analysis. Identify insights to enhance trade effectiveness and efficiency for clients.
• Business Reviews & Market Assessments:
  Provide insights and data from a variety of sources in the development of line reviews, business reviews, and impactful customer‑specific selling stories to help support ADV client selling opportunities.
• Project Management:
  Prioritize and manage the project schedule by monitoring progress, coordinating activities, and resolving issues.
• Client/Customer Partnership:
  Build strong, value‑added relationships with clients/customers and internal stakeholders. Transform insights and implications into actionable recommendations that inform strategic direction.

• Bachelor's degree required; certification in Category Management a plus.
• 3 to 5 years of CPG or retail data analytics experience.
• No regular travel expected.
• Formal supervisory responsibility: none. May provide project direction and mentoring to teammates.
• Expert in turning multiple data sources into compelling, business‑driving insights.
• Strong syndicated data and reporting application experience (e.g., NIQ, Circana).
• Proficiency with data visualization tools like Power BI, Tableau, or Looker.
• Advanced Excel skills (pivot tables, v‑lookups). Familiarity with database tools like Alteryx or MS Access a plus.
• Strong communication and storytelling skills; ability to simplify complex analysis for diverse audiences.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.