Strategy & Analytics - Market Intelligence Analyst - MLS

WHAT SETS YOU APARTS

The Market Intelligence Analyst is responsible for delivering actionable insights and reporting that support partnership, marketing and organizational initiatives. This role assists in sponsorship CRM and deal tracking, conducts partner research and recaps, and supports campaign activation efforts. They will lead consumer research initiatives – such as surveys, customer profiles and journey mapping – and produce reporting across email, social and digital marketing channels.

The Market Intelligence Analyst will also handle ancillary revenue tracking, post-match reporting and other business performance analyses. This position works closely with the Sponsorship and Marketing teams while collaborating across departments to fulfill organizational needs. The ideal candidate will have strong data analysis and reporting skills, experience with CRM systems and the ability to translate complex findings into clear, concise recommendations.

• Consumer & Market Research:
  Monitor industry trends and competitive benchmarks using tools such as You Gov, design custom research studies and execute post-match and Season Ticket Member surveys in Qualtrics and Tableau.
• Partnership Reporting & Support:
  Create and update partner recaps, track activation deliverables, maintain sponsorship CRM and deal management data and provide timely reporting to support partner success and renewals.
• Marketing Reporting & Insights:
  Deliver recurring and campaign-specific reports across email, social and digital channels. Analyze engagement, customer behavior and marketing performance to provide actionable recommendations.
• Ancillary Revenue Reporting/Strategy:
  Analyze quantitative and qualitative data to identify patterns, trends and insights that can inform strategic decision-making and opportunities for revenue growth (e.g., F&B, merchandise).
• CRM Management Assistance:
  Assist in the tactical administration of the CRM system including reporting/dashboards, user management, data hygiene and data manipulation.
• Collaboration:
  
  Partner with Marketing, Sponsorship and other departments to understand their information needs and provide timely and relevant research/reporting support.
• Ad Hoc Analysis:
  Provide ad hoc analysis and reporting to support strategic initiatives and decision-making.
• Other duties as assigned.

It’s never just a job at Orlando City SC. It’s a way of life. We live and breathe soccer and entertainment. We believe each role is as unique as the person who does it. To join our team, you will also possess these qualifications:

• 2+ years of work experience in marketing/sponsorship/business analytics or similar
• Bachelor’s or advanced degree in business, marketing, data analytics or related field
• Preferred:
  Proficiency in data visualization (Tableau), survey design/analysis (Qualtrics), CRM systems (Salesforce), SQL and Excel, plus familiarity with project management tools
• Ability to work independently, take initiative and manage multiple priorities with minimal supervision
• Ability to attain and maintain Safe Sport certification
• Ability to pass a background check
• Strong attention to detail, with excellent planning, communication and organizational skills
• Comfortable in a fast-paced, evolving environment, collaborating across teams and handling tasks at all levels

About Orlando City SC & Orlando Pride:

Orlando City Soccer Club was awarded a Major League Soccer (MLS) franchise in November 2013, becoming the league’s 21st franchise. The team began play in March 2015, with 62,510 fans attending the MLS debut.

The Lions have reached the postseason in five consecutive seasons (2020-24) and qualified for the Concacaf Champions Cup in 2023 and 2024. In 2022, Orlando City won its first championship of its MLS era, lifting the Lamar Hunt U.S. Open Cup trophy. In 2015, the Orlando Pride was announced as the 10th team in the NWSL, with the Pride achieving notable attendance records and competitive success including championships in 2024.

The teams play at Inter&Co Stadium in Orlando. In 2021, the Club was purchased by the Wilf Family.

For more information on Orlando City SC and Orlando Pride, visit  or

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class. Orlando City and Orlando Pride will provide reasonable accommodation(s) to participate in the job application or interview process and perform critical job functions.

Please contact the People and Culture department at Peopl to let us know the nature of your request and your contact information.