Director of Expansion Verticals; US Eastern Timezone

Position: Director of Expansion Verticals (US Eastern Timezone)
At Signifyd, we help merchants confidently grow their businesses by building trusted relationships with their customers. Our advanced technology, combined with a team genuinely invested in our clients' success, creates frictionless shopping experiences, approving more good orders, protecting revenue, and keeping customers happy.

Trusted by thousands of leading merchants across more than 100 countries, we securely process billions of transactions each year. Our people are the heart of everything we do, driving our mission forward with commitment, empathy, and creativity. Join us on our mission to empower fearless commerce by helping online retailers provide superior customer experiences and eliminate fraud. Learn about our company values here!

The Role:

We are seeking a proactive, highly engaged Director of Expansion Verticals to spearhead our growth in key industries for Signifyd. This is a dual individual contributor role that focuses on support go to market strategy coordination and efforts externally with prospects and industry experts as well as internally, partnering effectively with cross functional teams to drive operational excellence within this growing segment:

* External Growth Mapping and Execution:
Identifying opportunities, building strategic partnerships, and expanding adoption of our solutions across airlines, OTAs, ticketing platforms, and broader travel ecosystems. The candidate will combine industry expertise with strong commercial acumen to position our company as a trusted partner in fraud prevention, conversion optimization, and payments innovation with prospects.

* Internal Operational Expert:
Serve as an internal cross-functional operational expert. In this role, you will partner with Risk, Product, Sales, Partnerships, and CS to translate strategy into operational plans, develop metrics to track performance, and identify and execute process optimization opportunities while creating scalable frameworks to support the EV objectives.

This is a great opportunity for someone with a background in strategy and and ideally travel industry experience that is looking to balance building and executing strategy with customer-facing responsibilities in a growth environment.

Responsibilities:

Market Expansion & Growth Mapping

* Support the execution of the go-to-market strategy for the expansion verticals.

* Conduct market mapping to identify priority players by region (Lat Am, EMEA, US/Canada, APAC) and develop a strategy for penetrating accounts.

* Build business cases for entering new sub-sectors or launching new partnerships.

Internal Enablement

* Work closely with product and marketing to tailor solutions for travel vertical needs (fraud models for airlines, conversion metrics, chargeback management).

* Provide feedback from the field to guide product roadmap and vertical strategy.

* Partner with commercial teams to connect high-value prospects to appropriate stakeholders and support mutual accountability in the hand-offs.

Operational Effectiveness

* Define, track, and report on key operational performance indicators for the Expansion Verticals deal progression.

* Partner with local Partnership teams and map out the ecosystem to establish and grow relationships in the expansion vertical segment.

* Enhance and scale the EV deal consideration process - ensuring alignment with Product, Sales, Risk, and Customer Success on vertical priorities, resource allocation, and blocker resolution.

* Collaborate with the Business Intelligence team to build a dedicated reporting dashboard that provides real-time visibility into the health and growth trajectory of the expansion verticals.

Thought Leadership

* Represent the company at relevant industry events

* Contribute to whitepapers, webinars, and panels to strengthen visibility in expansion verticals.

Requirements:

Industry Knowledge

* 5+ years in business development, partnerships, or enterprise sales ideally within travel, ticketing, payments or e-commerce.

* Strong understanding of airline systems, OTA business models, and travel fintech/payments flows preferred.

Commercial Acumen

* Proven track record of identifying opportunities and key personas, and connecting the key prospect pain points into solutions that lead to growing large enterprise accounts.

* Experience in deal structuring, contract negotiation, and long-cycle enterprise sales.

Strategic Execution

* Ability to design and execute vertical go-to-market strategies.

* Comfort engaging with C-level executives in both commercial and technical discussions.

* Demonstrated experience in implementing and governing cross-functional process improvements within a growing B2B SaaS environment.

Personal Attributes

* 3+ years strategy consulting or equivalent experience in GTM strategy or business operations preferred.

* Entrepreneurial mindset: ability to open new markets from scratch.

* Strong communicator, network builder, and cultural navigator (experience across multiple regions a plus).

* Advanced Project Management skills with…