Exhibitor Sales & Operations Manager

Human Resources Director at North American Veterinary Community (NAVC)

Founded in 1982 with offices in Orlando and Gainesville, Florida, the North American Veterinary Community (NAVC) is a non‑profit organization that creates unparalleled opportunities for the veterinary community that foster lifelong learning, encourage growth, and promote wellbeing to advance animal care worldwide. This includes hosting the industry’s premier continuing education event, VMX, as well as providing opportunities to learn and grow through online resources, certifications, scientific journals, and more.

Our endeavors are accomplished in a fun, flexible, and collaborative working environment where your talents and strengths will be utilized to enhance the veterinary profession and contribute to the NAVC mission.

The Exhibitor Sales & Operations Manager is responsible for managing strategic sales and relationship development for NAVC’s top industry partners while leading exhibitor operations and execution across all NAVC events. This role balances revenue generation, retention, and prospecting with exhibitor logistics, systems, and customer service to ensure both financial performance and a high‑quality exhibitor experience. The position serves as a primary point of contact for assigned exhibitors and works cross‑functionally to support seamless execution before, during, and after events.

• Manage sales, retention, and growth strategy for NAVC’s top 50 industry partners across all NAVC events.
• Serve as the primary relationship manager for assigned key accounts, leading renewal discussions and exhibit space negotiations.
• Identify and execute upsell opportunities aligned with exhibitor goals, including booth size increases, multi‑event participation, bundled programs, and long‑term commitments.
• Prospect and develop new exhibitor opportunities that align with NAVC’s exhibitor portfolio and strategic goals.
• Conduct sales calls, virtual meetings, and presentations to position NAVC exhibit solutions.
• Collaborate with Sponsorship and Marketing teams to align exhibitor participation with broader NAVC initiatives.
• Maintain accurate sales activity, pipeline, forecasts, and revenue tracking within CRM systems.

• Serve as a primary operational contact for confirmed exhibitors, providing guidance on timelines, requirements, and exhibitor services.
• Support exhibitors post‑sale by responding to inquiries via email, phone, and on‑site with a high‑touch, service‑oriented approach.
• Manage exhibitor communications, deadlines, forms, and portal navigation to ensure readiness and compliance.
• Monitor and manage exhibitor services inboxes and service lines to ensure timely and consistent customer service.
• Coordinate with internal teams and vendors to support exhibitor logistics, move‑in/move‑out, and on‑site execution.
• Regularly maintain and update exhibit floor plans and booth data in Map Your Show , ExpoFP, or similar platforms.
• Maintain accurate exhibitor records across CRM and event management systems.
• Assist with payment tracking and collections in coordination with the Accounting team to ensure exhibitor accounts are complete prior to move‑in.
• Participate in exhibitor registration testing, portals, and on‑site registration desks as scheduled.
• Work cross‑functionally with Sponsorship, Marketing, Registration, Accounting, IT, and Operations teams.
• Participate actively in departmental and organizational meetings.
• Develop and maintain exhibitor and sales reports related to revenue, retention, and participation.
• Work on‑site at VMX (January) and other NAVC events to support exhibitor operations, relationship management, and issue resolution.
• Potentially assist with exhibit setup and dismantle as needed.

• Four‑year college degree from an accredited institution.
• Seven‑ten years of experience in exhibit sales, event operations, exhibitor services, or related fields.
• Experience managing key accounts and selling within an event or association environment.
• Association and/or veterinary…