Creative Designer Ii

Description

Under general supervision of the Director of Marketing Communications and Manager of Marketing, this position is responsible for the effective design and timely production of all creatives for advertising, collateral, and other marketing materials including, but not limited to, social media, internet, intranet, campaigns, and any creative needed to convey the LYNX image and message. Provides coaching and mentoring to lower-level creative design staff members.

This list is intended to indicate the general nature and level of work performed by employees within this classification and is not designed to be interpreted as an exhaustive listing of all tasks required of employees assigned to the job. All employees will be expected to perform other duties as assigned. All jobs require regular and reliable attendance.

• Designs and oversees marketing communications for bus service changes at least three times a year. Communicates with vendors and with various LYNX departments; oversees proofing process. Updates schedule books, maps, social media, signs, banners, digital slides, kiosks and website; prints and hangs in‑house signage and delivers signage to other LYNX facilities; facilitates translations for LYNX collateral; laminates signs.
• Develops advertising and marketing concepts to include, but not limited to, bus wraps, bus schedules/maps, flyers, posters, newsletter layouts, brochures, ads, web designs for social media, and internal and external campaigns, etc. Contributes to copy writing and develops campaign slogans.
• Helps manage the marketing communications branding for the company, ensuring that all communications follow our brand guide. Oversees and updates the information that is placed on our intranet, terminal digital displays, lounge monitors, building signage, etc.
• Designs art and copy layouts for social media and web applications (i.e. Facebook, X, and Instagram). Must be familiar with the various sizing requirements for each entity.
• Assembles final layouts and/or prepares layouts for printer.
• Publishes corporate newsletters, brochures, fact sheets and other materials as needed for individual marketing strategy.
• Provides artistic and graphic support in all print advertising, campaign and miscellaneous collateral, social media concepts, television concepts, and additional duties as assigned.
• Approves all layouts, photography and illustrations.
• Provides graphic and artistic guidance and instruction to staff, contracted agencies and freelance artists. Participates in presentations and LYNX marketing activities. Creates slides and infographics for PowerPoint presentations.

• Bachelor’s degree from a regionally or nationally accredited institution in graphic design or a related discipline plus a minimum of three years of professional working experience in the graphic design field; or an equivalent combination of related education, training, and experience.
• Must have a minimum of three years of experience using Adobe Creative Suite software (Illustrator, Photoshop, and InDesign) and Microsoft Office programming on a Mac platform.
• Must possess and maintain a valid Florida Driver’s License and safe driving record.

• Strong knowledge of social media.

The physical demands described are representative of those that must be met by the employee to successfully perform the essential functions of this job. Positions in this class typically require:

• Prolonged periods sitting at a desk and working on a computer.
• Close visual acuity to perform an activity such as viewing a computer terminal.
• Visual acuity to determine the accuracy, neatness, color differentiation, and thoroughness of the work assigned.
• Ability to stand, walk, kneel, bend, stoop, and reach.
• Fine motor skills and manual dexterity.
• Must be able to lift up to 15 pounds at times.
• Ability to hear sounds at normal speaking levels, to receive information through oral communication and to make fine discriminations in sound.
• Ability to verbally express or exchange ideas by means of spoken words.

• Thorough knowledge of the production…