Director of Beverage

This is a hybrid position based in Orlando, FL.

The Director, Beverage is responsible for shaping and leading Miller’s Ale House’s beverage strategy and, most importantly, the Guest experience behind the bar. This role is accountable for both People and Product, recognizing that great beverages bring Guests in, but great Bartenders and an exceptional bar experience are what make them come back.

As a key leader within Miller’s Ale House, this role will establish a differentiated beverage vision that supports the brand’s position as a high-energy, sports-oriented, value-driven destination while expanding the role beverage plays across multiple Guest occasions, including lunch, dinner, happy hour, social gatherings, sports viewing, late night, and celebrations. The Director will oversee the development and optimization of the company’s alcoholic and non-alcoholic beverage portfolio, including cocktails, beer, wine, spirits, mocktails, specialty beverages, and other relevant beverage offerings.

With most restaurants featuring two bars and the bar serving as a highly visible focal point of the restaurant, the Director, Beverage will create a bar and service culture that is energetic, welcoming, social, and distinctly our own. The goal is to make our restaurants a sought-after destination, whether a Guest is joining us for a quick drink, watching a game, meeting friends, having dinner, celebrating, or staying late.

It is about creating an electric, authentic energy through great Bartenders, great hospitality, great beverages, and a genuine connection with Guests.

This role serves as the enterprise subject‑matter expert for beverage and partners closely with Operations, Culinary, Marketing, Finance, Training, and vendors. The Director, Beverage ensures the Miller’s Ale House beverage strategy translates into measurable results at the restaurant level by building a program that is Guest‑centric, commercially successful, operationally executable, and people‑driven.

• Develop and execute the company’s beverage strategy in alignment with brand, Guest, and financial objectives.
• Establish a differentiated beverage vision that supports the brand’s sports, value, social, and late‑night positioning.
• Identify opportunities to grow beverage occasions, traffic, frequency, check average, and profitability.
• Monitor consumer, competitive, and industry trends to identify opportunities for innovation.
• Establish a balanced beverage portfolio across core, seasonal, promotional, limited‑time, and premium offerings.

• Champion a People + Product philosophy, recognizing that great beverages bring Guests in, but great Bartenders create the experience that brings them back.
• Partner with Operations and Training to develop Bartender training focused on hospitality, connection, product knowledge, selling, speed, and creating regular Guests.
• Establish service behaviors that help Bartenders recognize Guests, build relationships, anticipate needs, and create a genuine sense of belonging.
• Build a culture where Bartenders take pride in their craft, their bar, and the experience they create.
• Identify the behaviors and characteristics of high‑performing Bartenders and help recruit, develop, recognize, and retain great bar talent.
• Develop tools, training, and recognition that reinforce the behaviors that create loyal Guests and high‑performing bars..

• Lead the development, testing, costing, pricing, and rollout of beverage menus and programs.
• Manage the beverage product lifecycle from concept and sourcing through implementation and performance evaluation.
• Develop compelling cocktails, specialty beverages, mocktails, beer, wine, and other…