Marketing Operations & Data Manager

USA Beauty is the nation’s leading network of beauty industry events, connecting professionals, students, and brands from around the globe through live, virtual and hybrid events, specialist digital content and actionable data solutions. Through our growing portfolio of shows, we join our unique experience, expertise, and skills in our mission to bring beauty to the world. People are the core of all that we do, and we are proud to serve the beauty community every step of the way.

Our business welcomes all representatives of the professional beauty industry to meet with top brands from around the globe, get hands‑on education, shop, connect with their community, and stay up to date with the hottest trends. Using our experience and proven industry insight, we are passionate about creating platforms for our customers to connect and shaping environments that enable businesses to flourish.

This role is based in our Orlando, Fort Lauderdale, LA, New York, Las Vegas, or Phoenix Office. As the Marketing Operations & Data Manager, you will be an integral part of South Florida Ventures, working alongside the marketing teams and in collaboration with business stakeholders in management, sales, and registration. You will have strong knowledge of marketing operations and the data management and structures needed to support “smart” marketing.

And to be a proactive self‑starter and possess an analytical and strategic mind‑set. You will be responsible for the optimization and management of data processes, procedures and policies to aid in streamlining and optimizing ROI on all marketing channels within South Florida Ventures. This is a great opportunity for a self‑motivated, detail‑oriented individual who thrives in a dynamic environment and loves process, data, puzzles, and technology.

This resource, in close coordination with the marketing team, will help implement continuous optimization, process improvements, and ROI across all marketing functions.

• Oversight of data capture and management processes
• Enforcing data quality, hygiene and retention processes in coordination with business guidelines
• Management of data uploads and integrations
• Data mapping and validations for platform integrations and APIs
• Data queries, segmentation and CRM campaign builds
• Enhance existing, and implement new, reporting and visualization tools
• Data analysis to provide marketing and business insights
• Oversee all aspects of data collection, protection, feeds, management and quality to provide the best possible base from which to segment, analyze, and report in support of marketing initiatives
• Work towards continuous improvement of data collection/capture, management, feeds and reporting, devising strategies to improve data input, storage, normalization, standardization as well as output processes and procedures
• Implement lead generation activities within the marketing technology stack, tracking campaign effectiveness, prospect engagement, and funnel advancement
• Build simple and complex campaigns that consider engagement activity, personas and buying cycles
• Work with data teams and business stakeholders to develop documentation and road maps for data processes and best practices
• Build strong relationships with internal teams and leadership, influencing decision‑making and aligning efforts with overall business objectives
• Support integration of data between various systems in the marketing technology stack
• Perform data uploads, manual and via integrations, to keep data up‑to‑date and accurate for effective marketing communications
• Query audience data and build lists for direct mail marketing programs
• Perform segmentation of target audience for improved engagement and conversion, measuring results and optimizing data and segments to better convert leads to customers
• Own the relationship with business, data, and technology teams, forging strong communication among all teams

• Minimum 5‑7 years of experience working with data and database management including segmentation
• Bachelor’s degree in data, business or technology
• Experience working with structured and unstructured data sets
• Strong technical skills,…