SFMC Product Lead

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Company Description

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy.

We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients.

Company Description

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy.

We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients.



Job Description

Our client within the travel and hospitality industry is seeking an experienced Salesforce Marketing Cloud (SFMC) Product Operations Lead to manage and enhance the end-to-end data operations within their technical environment. This role is highly technical and strategic, focused on optimizing marketing campaign performance through advanced data management, seamless integration, and user-focused solutions. The ideal candidate is a hands-on SQL expert with a strong background in marketing data infrastructure, campaign operations, and compliance-driven environments.

The Details

• Location:
  
  Remote within the U.S.
• Duration:
  Approximately a 6-month consulting role through Blend
  360 with the possibility of extension
• Benefits:
  We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!

• SFMC Data Infrastructure & Integration
• Act as the technical lead for Salesforce Marketing Cloud data architecture, managing data pipelines, ETL processes, and automation within SFMC.
• Collaborate with IT and data engineering teams to scope, implement, and validate end-to-end data integrations between SFMC and upstream systems (CRM, data lakes, cloud storage, etc.).
• Configure and maintain synchronized data extensions, Contact Builder relationships, and SQL queries to enable dynamic campaign audience creation.
• Oversee data migrations, ensuring completeness, integrity, and accuracy throughout the SFMC environment.
• Advanced SQL & Data Operations
• Leverage advanced SQL to build, troubleshoot, and optimize complex queries supporting
• marketing segmentation, campaign testing, and audience selection logic.
• Analyze, refine, and optimize recurring SQL queries used in automated journeys,
• triggered sends, and batch campaigns.
• Ensure accuracy of data counts, audience pulls, and source validation against campaign
• requirements across all channels including email, SMS, direct mail, and digital.
• Campaign Support & Reporting
• Partner with Campaign Managers to translate marketing strategies into executable technical solutions within SFMC.
• Build tracking and reporting frameworks for multi-channel campaigns using SFMC native
• tools, SQL reports, and Google Analytics dashboards.
• Develop and support statistically sound A/B and multivariate testing frameworks,
• ensuring proper cell tracking and attribution setup.
• Maintain documentation and SOPs for campaign data flows, reporting schemas, and test
• result archiving.
• Compliance & Governance
• Collaborate with Legal, Compliance, and Privacy stakeholders to ensure all campaign universes and data activations align with federal, state, and contractual regulations (e.g., CAN-SPAM, TCPA, GDPR, CCPA).
• Serve as…