Senior Analyst, Marketing Analytics

Senior Analyst, Marketing Analytics – Travel + Leisure Co.

We Put the World on Vacation

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

Role Overview

The Sr. Analyst, Marketing Analytics supports the analysis, optimization, and reporting of marketing performance across digital channels. This role contributes to advanced measurement practices, including incrementality testing, and A/B test analysis. The analyst also assists with forecasting and performance projections that guide channel and budget decisions. With strong analytical skills and clear data storytelling, this role delivers insights that drive smarter, data‑driven marketing strategies across the organization.

This will be a hybrid role in office Monday, Tuesday, Wednesday and remote Thursday, Friday.

• Analyze and interpret data from digital and traditional marketing campaigns to evaluate performance and uncover growth opportunities.
• Build, maintain, and enhance dashboards and recurring reporting to monitor KPIs, customer behavior, and overall marketing effectiveness.
• Ensure accurate tracking, validate data quality, and contribute to reporting consistency and documentation.

• Conduct A/B and multivariate testing to evaluate creative, messaging, offer and audience performance drivers.
• Support incrementality (holdout) testing, including test design, setup, and post-test analysis.
• Analyze and synthesize test outcomes to deliver actionable recommendations.
• Support the maintenance, interpretation, and insight integration of the multi‑touch attribution (MTA) model.

• Lead marketing forecasting, budget allocation insights, and ROI/ROAS analysis, including scenario planning that informs data‑driven investment decisions.
• Collaborate with marketing, product, and analytics stakeholders to define campaign measurement plans and ensure consistent tracking.
• Present findings and strategic recommendations to senior leadership and cross‑functional teams.

• Bachelor’s degree in Marketing, Business, Statistics, Economics, Data Science, or related field (or equivalent experience).
• 5+ years of experience in marketing analytics or digital analytics (digital reporting visualization, eCommerce analytics, A/B & personalization testing)
• Proficiency in SQL (Big Query, Snowflake, or SQL Server) for querying and data manipulation.
• Strong understanding of digital marketing channels and related KPIs.
• Experience with data visualization tools such as Power BI, Tableau, Looker Studio, or Domo.
• Ability to analyze large data sets and generate clear, actionable insights.
• Experience working with clickstream data in Google Big Query or other data warehouse solutions such as AWS or Snowflake.
• Experience supporting A/B & Personalization test design and interpreting experimental results (e.g. Adobe Target/Google Optimize, Maxymiser, or Optimizely)
• Familiarity with attribution frameworks, incrementality testing, or marketing measurement approaches.
• Excel skills (formulas, pivot tables, joins).
• Strong communication and data storytelling skills.
• A team player who is self‑motivated, enthusiastic, and customer‑centric.

• Exposure to basic statistical programming (R, Python, SAS).
• Experience with CRM or CDP platforms (e.g., Salesforce Marketing Cloud, Hub Spot, Simon Data).
• Experience in subscription‑based, travel, hospitality, or consumer services industries.

Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support…