Senior SEO Strategist; On-site - Orlando, FL

Position: Senior SEO Strategist (On-site - Orlando, FL)

We are seeking a Senior SEO Strategist to own and elevate the organic search strategy for  and related properties. This role is designed for an expert-level SEO professional who thrives at the intersection of technical depth, strategic thinking, and data-driven decision-making. As the senior strategic lead for SEO, you will define the vision, shape long-term roadmaps, and drive the initiatives that meaningfully impact visibility, authority, and conversions in highly competitive YMYL environments.

You’ll pair strategic leadership with hands‑on execution, conducting advanced audits, guiding content direction, analyzing performance, and experimenting with new approaches to keep us ahead of evolving search and AI‑driven landscapes.

Day-to-Day Strategic Leadership & Roadmap Ownership

• Develop and lead forward‑looking SEO strategies aligned with business goals, search intent, and long‑term organic growth.
• Build quarterly and annual SEO roadmaps, prioritizing initiatives by impact and effort.
• Translate lead‑generation and business needs into actionable plans across technical SEO, content, UX, and authority‑building.
• Identify high‑impact opportunities that influence core KPIs such as organic leads, qualified leads, and conversions.
• Anticipate industry shifts, algorithm updates, AI search, semantic search and evolve strategy accordingly.
• Provide strategic direction and oversight to SEO contributors.

Technical SEO, On‑Page Optimization & Content Strategy

• Lead advanced technical audits across architecture, crawling/indexing, Core Web Vitals, structured data, and template‑level SEO.
• Work closely with content creators to develop content strategy including topic clustering, entity optimization, and experience‑first improvements.
• Oversee major content updates and optimizations to ensure quality, accuracy, and alignment with SEO objectives.
• Identify structural SEO opportunities involving navigation, internal linking, and site hierarchy.
• Implement and refine on‑page optimizations across metadata, headers, schema, images, and links.
• Identify content deficiencies through gap analysis and work to fill those gaps with high‑quality, optimized content.

AI Search & SERP Intelligence

• Develop strategies to improve visibility in AI‑driven search environments (Google AI Overviews/SGE, Bing AI, ChatGPT/Perplexity).
• Use generative AI tools for accelerated research, SERP pattern analysis, and competitive insights.
• Monitor trends in zero‑click SERPs, multimodal results, and emerging answer engines to inform strategy.

Analytics, Reporting & Experimentation

• Analyze complex performance data and translate insights into clear, actionable recommendations.
• Build monthly/quarterly performance reports covering trends, root causes, and strategic next steps.
• Define KPI frameworks across major content areas to clarify what matters most.
• Lead the SEO experimentation roadmap — forming hypotheses, structuring tests, and applying learnings.

Cross‑Functional Collaboration & Influence

• Partner with content, paid marketing, analytics, design, and development to embed SEO into cross‑channel initiatives.
• Provide guidance and QA for SEO‑related work across teams without formal management responsibility.
• Serve as the SEO subject‑matter expert in planning cycles, roadmap meetings, and sprint reviews.
• Communicate priorities, timelines, and roadblocks clearly to maintain alignment.

Innovation, Standards & Continuous Improvement

• Identify opportunities to improve internal SEO processes, documentation, tooling, and workflows.
• Share industry updates and advocate for innovative approaches in technical SEO, content, and AI search.

Quality Impact

• Ensure all website leads are making it to the correct partners.
• Flag issues (partner or technical).
• Independently seeking out continuing education (whether webinars, conferences, or online courses) on a yearly basis to ensure ongoing pursuit of expanding professional knowledge in areas related to items within the role’s purview.
• Help Marketing Lead provide rigid QC standards to our websites. Continually auditing and QCing the site to spot issues or areas of improvement on:
  • Navigation
  • Crawlability
  • Indexation
  • Content
  • UI/UX (user intent is met)
  • SEO…