Paid Marketing Specialist

We are seeking a skilled Paid Marketing Specialist to execute and optimize multi-channel PPC campaigns that drive high-quality leads at target CPLs across several web properties.

This role will live in the data: analyzing performance, identifying trends, and partnering with content, design, and development to turn insights into action.

• Develop and execute effective marketing initiatives across all web properties with the aim of meeting or exceeding traffic goals and lead-generation goals set by the company for various websites and projects
• Understand and manage lead funnel reporting for all projects
• Advanced understanding and is comfortable with training others on marketing tools
• Support team goals of generating quality leads within a target CPL and budget
• Assist in execution of PPC campaigns (Google, Bing, Facebook, Twitter, Display, etc.)
• Assist in the execution of:
  • Keyword expansion and management
  • Ad copy creation and testing
  • Asset creation and testing
  • Landing page creation and A/B testing
  • Conduct keyword and competitive research
  • Assist in daily optimizations to ensure optimal lead volume within an acceptable cost/profit target
  • Assist in Daily, Weekly, and Monthly PPC performance reports

• Help the Paid Marketing Director provide rigid QC standards to our websites. Continually auditing and QCing the site to spot issues or areas of improvement on:
  • Campaign settings and budgets
  • PPC and traditional marketing assets
  • Landing page UI/UX
  • Lead attribution
  • Exploration of new PPC channels

• Communicate to cross‑functional team (content, development/design, project management) the purpose and requirements of recommended strategies
• Work with content and development/design teams to implement updates and changes to tactics and strategies
• Collaborate with marketing team members with a focus on strategic insights, digital innovation, analytics and reporting

• 1+ year of demonstrated experience in paid (PPC) marketing including Google and Meta
• Bachelor’s degree in Marketing, Business and/or the equivalent amount through previous experience
• Proven ability to combine data from multiple sources and manipulate to analyze and interpret business performance
• Passion for digital marketing and researching PPC trends
• Ability to self‑manage, take point on impactful interdisciplinary initiatives and execute tasks to completion (including post‑launch reporting)
• Ability to identify anomalies found within websites, ad platforms, traffic performance and lead management systems and from those derive preliminary change recommendations
• Ability to generate monthly channel forecasts for review
• Proficient in advanced reporting platforms such as Salesforce and Tableau (ability to create new reports, ability to understand what report types and fields should be used to generate accurate information)
• Proficient in Google Suite or similar software
• Highly organized and detail‑oriented; strong at multitasking, prioritizing, and adapting in a fast‑paced environment
• Self‑motivated and proactive, with a results‑focused mindset and the ability to learn, share knowledge, and embrace new technologies and automation
• Professional, adaptable, and receptive to feedback; able to apply direction with accuracy and innovation
• Culture champion
  • An individual who exemplifies our core values and cultural values, like honesty, trust, having a good work ethic and pursuit of continuous self‑improvement. These are demonstrated through expertise, professionalism, and being able to work autonomously
  • A patient and strategic thinker with the keen ability to prioritize and focus

• Google Ads Certified
• Microsoft Ads Accredited
• Facebook Blueprint Certified
• Has managed multi‑million dollar paid campaigns
• Experience with Display/Programmatic buying
• Experience executing marketing campaigns within highly‑regulated industries such as Healthcare, Pharmaceutical, or Legal services

We invest in ourselves and our community! Launch That was founded in 2007 as an entrepreneurial digital marketing startup that's grown from two founders in a garage to almost 100 digital, tech, creative and content professionals in the heart…