Technical Lead, Martech & Personalization; Adobe
Listed on 2026-01-02
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IT/Tech
Digital Marketing, Cloud Computing
JOBS
SUMMARY:
The Technical Lead – Marketing Technology & Personalization is a hands-on leadership role responsible for architecting and implementing advanced marketing and personalization solutions across Universal Destinations & Experiences’ digital and physical touchpoints. Leveraging Adobe Experience Cloud technologies—including AEP, RTCDP, AJO, CJA, Target, AA, AAM—and platforms like SFMC and Live Ramp, this role drives real-time, data-driven customer journeys, owns Adobe governance and data architecture, and leads scrum teams in delivering scalable, secure, and compliant solutions that support multi-channel campaigns and elevate the guest experience.
MAJOR RESPONSIBILITIES:- Serve as a hands-on technical expert guiding engineering teams in developing and optimizing real-time engagement and marketing journeys, including campaign orchestration across channels (email, SMS, push, etc.) using Adobe Experience Cloud and Salesforce Marketing Cloud.
- Lead the architecture, design, and delivery of scalable and secure personalization solutions using Adobe Experience Platform, Adobe Journey Optimizer, and other Adobe tools.
- Develop and enforce Adobe governance, including data classification, RBAC, and platform administration.
- Architect and maintain ingestion pipelines, data streams, schemas, and datasets for unified customer profiles.
- Collaborate closely with technology, product, and business teams to ensure alignment and successful delivery of high-quality solutions, supporting all phases of the project lifecycle—from initiation and scoping to staffing and implementation.
- Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
- Perform other duties as assigned.
Bachelor’s degree in Computer Science/Engineering or in a relevant applied quantitative field is required.
EXPERIENCE:- 7+ years of experience in marketing technology architecture and engineering.
- Hands-on expertise across Adobe Experience Cloud, including AEP, RTCDP, AJO, CJA, Target, AA, AAM.
- Experience with SFMC, Live Ramp, and composable CDPs preferred.
- Strong background in personalization strategies and campaign orchestration.
- Experience in automating jobs, ability to leverage command line utilities and able to support API builds on premise and cloud environments.
- Experience defining, documenting, and developing best practices, processes and standards related to data engineering for advanced analytics purpose.
- Excellent verbal and written communication skills with the ability to effectively interface with both technical and non-technical stakeholders, including product owners, architects, and executives.
- Or equivalent combination of education and experience.
Your talent, skills and experience will be rewarded with a competitive compensation package.
Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & 2025 Universal Studios. All rights reserved. EOE
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