Go Level CRM Specialist

As a Go High Level  CRM Specialist at 321, you will build, manage, and optimize Go High Level  environments while helping clients turn their CRM into a dependable engine for lead generation, sales, and customer retention. This is a full-time role that combines hands-on Go High Level  administration with strategic planning to improve marketing automation, pipeline management, and client communications.

You will work directly with clients and internal teams to understand business needs, design workflows and funnels, establish CRM governance standards, and translate requirements into well-built Go High Level  systems.

The ideal candidate has strong, hands-on Go High Level  experience, including sub-account management, workflows, funnels, and integrations. Experience with Salesforce is a plus.

• Build, configure, and maintain Go High Level  agency and sub-account environments, including custom fields, custom values, tags, pipelines, and opportunity stages.
• Manage user onboarding, roles, permissions, and access controls across client sub-accounts.
• Create and maintain snapshots to standardize and accelerate new client setups.
• Configure calendars, booking widgets, forms, surveys, and appointment reminders.
• Monitor account performance, troubleshoot issues, and identify opportunities for improvement.
• Evaluate new Go High Level  features and releases and recommend enhancements based on client needs.

• Design, build, and optimize Go High Level  workflows, triggers, and conditional logic for lead nurturing, follow-up, and client communications.
• Build automated email, SMS, voicemail, and multichannel sequences.
• Configure lead routing, task assignments, internal notifications, and pipeline automations.
• Set up and manage conversation AI, chat widgets, missed-call text-back, and reputation management tools.
• Test, document, and maintain automations to ensure accuracy and reliability.

• Build and optimize funnels, landing pages, websites, and forms within Go High Level .
• Develop segmentation, personalization, and behavioral-trigger strategies.
• Build and manage email and SMS campaigns, templates, and broadcasts.
• Monitor campaign performance, deliverability, engagement, and conversions.
• Maintain compliance with CAN-SPAM, TCPA, A2P 10
  
  DLC registration, GDPR, and other applicable marketing and data privacy requirements.

• Develop CRM strategies that align Go High Level  capabilities with each client's business goals.
• Lead discovery sessions to understand workflows, challenges, reporting needs, and growth objectives.
• Gather and document business, functional, and technical requirements.
• Develop process maps, workflow documentation, standard operating procedures, and training materials.
• Establish standards for naming conventions, tagging, pipelines, data entry, automation, and change management.
• Identify implementation risks, dependencies, and opportunities.

• Manage integrations between Go High Level  and third-party applications using native integrations, webhooks, APIs, and middleware such as Zapier or Make.
• Connect lead sources, ad platforms, payment processors, and websites to Go High Level .
• Support data imports, exports, migrations, cleansing, mapping, and synchronization.
• Maintain data quality through duplicate management, tagging standards, and routine audits.
• Troubleshoot integration failures and coordinate with developers or vendors when needed.
• Create reports and dashboards that provide actionable business insights.

• Serve as a Go High Level  subject matter expert and strategic advisor for assigned client accounts.
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