Public Relations Social Media Coordinator

Title :
Public Relations & Social Media Coordinator

Organization :
Orlando Shakespeare Theater

Pay Range : $40,000 - $44,000 a year

Status :
Full-time (Hourly)

Orlando Shakes in partnership with UCF, Central Florida’s leading professional regional theater company, is searching for a full-time Public Relations & Social Media Coordinator to join its in-house Marketing & Communications team.

Under the direction of the Director of Marketing & Communications, the selected candidate will be responsible for managing Orlando Shakes’ social media, daily and weekly e-news (promotional e-blasts) bulletins, creative and written content for promotional materials, and in-house video and photography.

The Public Relations and Social Media Coordinator will also assist with media relations, administers events, community relations, and external events.

Responsibilities:

• Develop, draft, and schedule engaging content (copy, graphics, images, videos) across platforms including Instagram, Facebook, Linked In, and X.
• Plan, schedule, and manage paid social media ads across Meta Ads Manager and other platforms, under the direction of the Director of Marketing & Communications.
• Maintain a consistent posting schedule that supports show promotions, institutional messaging, community engagement, and audience development goals.
• Collaborate with artistic teams, cast members, production staff, and leadership to gather stories and assets.
• Create branded visuals using Canva, Adobe Creative Suite, or similar tools.

• Monitor social channels for comments, messages, brand mentions, and trending conversations.
• Engage with users, community partners, and audiences to foster a positive brand presence.
• Track analytics to evaluate content performance and inform strategy.

• Draft and distribute press releases, media advisories, talking points, newsletters, and website copy.
• Maintain media lists, press kits, and contact databases.
• Assist with pitching stories to journalists, bloggers, and influencers.
• Identify, connect with, and build relationships with local influencers and digital creators to support promotional campaigns and brand visibility.
• Monitor and compile media coverage and provide reporting.
• Assist with coordinating and scheduling media interviews, including confirmations, logistics, and prep materials.
• Support media day events and prepare cast, crew, and leadership for interviews.

• Assist with Google Ads campaigns, including keyword research, drafting ad copy, updating audiences, and monitoring performance.
• Support SEO-driven content updates for web pages and blog posts.
• Assist in tracking website traffic, user behavior, and conversions through Google Analytics (GA4).
• Assist with online fundraising.

• Capture photo and video content for marketing, publicity, and archival use.
• Provide photo/video support at Opening Nights, special events, archival shows, cabarets, and community appearances.
• Basic video editing and uploading archival show footage.
• Assist with scheduling photography for shows and promotional shoots.

• Pay marketing vendors, categorize marketing charges, and monitor expenditures against the marketing budget.
• Conduct research on industry trends, competitor campaigns, influencers, and media targets.
• Assist with logistics for PR events, press opportunities, and community outreach.
• Support scheduling for PR-related meetings, interviews, and promotional activities.
• Contribute to program books, print collateral, and other communications materials.
• Submission to all online event calendars including those required by UA, etc.

• Support the Marketing & Communications team with major campaigns, institutional initiatives, and emerging needs as assigned.
• Support all major organizational events.

And other duties as assigned by the Director of Marketing and/or Executive Director.

Required Qualifications

• Demonstrated success in content creation, social media management, and digital marketing.
• Experience scheduling both organic posts and paid social media…