Social Media Program Manager--NCH-CORP-EVP and chief physician executive-Nemours Chil

The Social Media Program Manager supports the strategic communication and brand visibility of the Physician-in-Chief (PIC) and Chief Scientific Officer (CSO) of Nemours Children’s Health by managing, developing, and executing a professional and timely social media strategy. This position ensures consistent, high-quality representation of enterprise priorities, including specialty services, research excellence, News & World Report (USNWR) reputation-building, conference engagement, and physician leadership visibility across platforms.

The manager will collaborate closely with Marketing, Communications, departmental leaders, and the Office of the President / CEO to amplify Nemours’ mission of creating the healthiest generations of children.

• Develop and implement a comprehensive social media strategy for the PIC and CSO that aligns with Nemours’ enterprise goals and elevates visibility across key specialties, research initiatives, and national platforms.
• Create and manage a dynamic content calendar showcasing leadership thought pieces, national conference participation, research highlights, and clinical innovations.
• Collaborate with Marketing and Communications and with the Office of the President / CEO to ensure consistent messaging, adherence to brand standards, and appropriate content review and approval workflows.
• Lead digital storytelling efforts to highlight Nemours’ clinical and research strengths, particularly within the 10-10-10 specialty growth strategy and USNWR reputation-building campaigns.
• Monitor and analyze social media engagement and metrics, providing monthly performance reports and data-driven recommendations to optimize impact and reach.
• Coordinate live social media coverage for key events, conferences, and leadership engagements, ensuring timely, accurate, and professional representation.
• Develop content partnerships with specialty leaders, faculty, and enterprise programs to promote cross-platform synergy and highlight physician and research excellence.
• Stay informed on social media trends and emerging tools to enhance professional visibility and digital engagement for physician leaders.
• Ensure compliance with Nemours’ privacy, communication, and branding policies across all platforms.
• Support crisis communication needs related to PIC / CSO social channels as directed by leadership and Communications.

• Bachelor’s degree is required.
• Minimum of 3 years of social media or marketing experience required.
• Experience working for Senior Management / Executives highly preferred.