Director, Communications; Orlando​/DC

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Director, Communications (Orlando/DC)

Full Time Management US

3 days ago Requisition

Position:
Director, Communications (Orlando/DC)

Reports to:

Vice President, Communications

The United Football League (UFL) is the premier professional spring football league, powered by the visionary leadership and investment of Mike Repole and Impact Capital, Red Bird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, and ESPN. Built on innovation, accessibility, and competitive excellence, the UFL delivers the most engaging professional football experience in the world—for both players and fans. The league features eight teams: the Birmingham Stallions, Columbus Aviators, Dallas Renegades, DC Defenders, Houston Gamblers, Louisville Kings, Orlando Storm, and St.

Louis Battlehawks. The 2026 season kicks off Friday, March 27.

The Director, Communications will be responsible for developing and implementing a football and business communications and media relations strategy on a local and regional level for the Orlando Storm and DC Defenders in their markets. The Director will proactively cultivate relationships with the media and local influencers and drive opportunities to increase league, team and player visibility in their local market.

He/she will leverage consumer and trade communications and public relations and marketing initiatives across all media, digital and social platforms. This role will be critical in ensuring our teams are building their visibility and affinity in the market and growing their fan bases. The Director will collaborate with Team and League staff to align on business priorities and cross-functional initiatives, as well as to ensure local execution, partnering closely with Marketing, Ticket Sales, Sponsorship, Social Media and other verticals.

• Create and execute earned media strategies that elevate the team’s visibility, its leadership position, and its revenue generating capabilities.
• Build and foster positive relationships with local, regional and national media outlets to position the team as a valuable business and community relations vehicle.
• Act as the primary liaison for players, coaches and the football staff with media and other business functions.
• Identify business and football storylines that position coaches, players, team executives and the organization positively in the public eye.
• Collaborate with the partnership and marketing teams to integrate football and business communications into partner activations and branded campaigns.
• Work closely with all business functions to coordinate consistent, on-brand messaging that creates engagement with the community and relevant stakeholders/constituents.
• Support corporate initiatives and events where football presence or player participation enhances brand and business outcomes.
• Identify human interest related storylines to garner local and national media attention.
• Develop and distribute all football-related press materials.
• Leverage UFL programs, current events, players, fans, employees, community, philanthropy and special events to develop opportunities for storytelling.
• Monitor daily media coverage in print, radio, television and social media channels, and keep Team President, League SVP Communications, and Media Relations team informed on a timely basis.

• Support the Brand functions to drive the UFL and team brands through consistent and clear messaging across local and regional consumer, trade media, and corporate marketing/communications plans.
• Explore, evaluate and act upon multiple strategies in support of marketing programs to increase the UFL’s fan base and viewership.
• Create content for digital and social platforms in coordination with creative and marketing teams.
• Provide direction on football storytelling, player features, and community content to strengthen fan connection and drive engagement.

• Work closely with…