Marketing Dept - Orlando Marketing & Fan Engagement Manager

TITLE:

Manager, Orlando City Marketing & Fan Engagement

DEPARTMENT:
Marketing

REPORTS TO:

VP, Marketing

WHAT SETS YOU APART

The Manager, Orlando City Marketing & Fan Engagement will play a central role in setting marketing strategy, developing engaging experiences and staging unique events that grow the Orlando City brand, bring our community together, creating lasting memories for our fans and fueling a passion for soccer across Central Florida. Responsibilities will include working with internal stakeholders to plan and execute marketing strategy, stage first-class Club events, create engaging grassroots experiences, manage the mascot program, oversee the fan zone experience on matchdays, and more.

We seek someone with a passion for our community, a strong marketing, grassroots and event management background, and superb interpersonal and organizational skills.

ESSENTIAL DUTIES AND RESPONSIBILITIES

- Responsible for grassroots marketing and promotional plans aimed at increasing Club relevance, awareness, and fan engagement, as well as driving data collection to meet lead generation goals.

- Oversee the Club’s fan zone experience (Mane Street Plaza), being the primary POC for City matches, working closely with the Brand Alliance team to create a unique, entertaining, and interactive part of our fan’s match day experience.

- Work with the VP of Marketing and Marketing team to plan and execute an overall marketing strategy for Orlando City with the goal of surpassing ticket sales and attendance targets.

- Responsible for ideating, developing and managing Orlando City events, including the Kickoff to Soccer event series, Jersey Launch events, etc.

- Growth and management of the Orlando City Pub Program, including identifying and recruiting new Pub Partners, managing City watch parties, and fulfilling Pub Partnerships.

- Actively seek marketing partnerships and trade agreements that support the overall marketing strategy and extend Orlando City’s brand in the region.

- Work with the Orlando Pride Marketing & Fan Engagement Manager on annual fan engagement business planning, as well as day-to-day coordination of grassroots event identification, street team appearances, and lead generation strategies.

- Coordinate development and management of Mascot Program, including social media accounts, appearances and creation of revenue generating opportunities.

- Be an ambassador for Orlando City, attending community and networking events with the goal of creating increased awareness and affinity for Orlando City.

- In partnership with the Orlando Pride Marketing & Fan Engagement Manager, be responsible for inventory, storage and maintenance of marketing assets (promotional items, vehicles, tents, inflatables, etc.).

- Work with internal departments (Ticketing, Member Services, Brand Alliances, etc.) in fulfilling marketing needs related to community initiatives, grassroots marketing and events, while ensuring alignment on year-long promotional calendar.

- Accountable for creation and oversight of budgets, forecasting, and invoice submission associated with responsibilities above.

- Assist in various roles for Orlando Pride match days, Orlando Pride events and Stadium events as needed.

- Other duties as assigned.

QUALIFICATIONS

It’s never just a job at Orlando City SC and Orlando Pride. It’s a way of life. We live and breathe soccer. We believe each role is as unique as the person who does it. To join our team, you will also possess these qualifications for the role:

- Bachelor’s degree in marketing or a related field preferred.

- Minimum of 4 years of relevant experience in marketing, with a strong concentration in live events and grassroots/field marketing.

- Exceptional creative abilities: looking to push the envelope and develop and implement fresh ideas.

- Strong time-management and organization skills, with the ability to handle multiple tasks in a fast-paced professional environment, work under fluid deadlines and complete tasks in a timely and efficient manner.

- Ability to operate within a budget and project/forecast marketing program costs based on industry…