Coordinator, Trade Marketing

WHO WE ARE

Lindblad Expeditions is a true pioneer in Expedition Travel. From taking the first citizen explorers to Antarctica in 1966, opening the Galapagos and Easter Island to tourism in 1967, leading the first tourist expedition through the Northwest Passage in 1984, and launching our innovative partnership with National Geographic in 2004, we're now taking almost 30,000 guests a year to some of the world’s most remote and pristine locations on our fleet of 21 ships, and are committed to ensuring our guests experience the “Exhilaration of Discovery”.

JOB SUMMARY

The Trade Marketing Coordinator plays a vital role in supporting the trade marketing team with the execution of sales-aligned marketing initiatives aimed at the travel advisor and agency channel. Working cross-functionally with internal teams, including trade marketing, sales, expeditions, B2C marketing, and trade advertising, the coordinator helps ensure consistent and high-impact messaging to the travel trade.

The ideal candidate will have a proactive, solutions-driven and detail-oriented work ethic and lead exemplary professionalism with our internal and external teams. They will develop ideas to integrate leads, program innovations as well as grow and nurture our travel advisor audiences in the business.

Key areas of focus include social media content strategy and execution, lead-generating campaign support, administrative tracking, and invoice processing.

• IN THE FOLLOWING AREAS, AS FOLLOWS:

Marketing Execution & Support

• Support the trade marketing team to plan and deploy marketing and sales campaigns tailored for the travel advisor segment
• Assist with the development and execution of marketing materials, including email campaigns, brochures, presentations, and toolkits
• Support the coordination and tracking of digital lead generation campaigns, including data capture, reporting, and follow-up workflows
• Maintain and update trade marketing content on owned platforms (e.g., Trade Marketing Calendar, Asset DAM, etc.)
• Assist Manager of Digital Marketing & Communications to conduct post-sales and marketing campaign evaluations to measure success, team feedback, and identify areas for improvement

• Social Media Management
• Manage the curation and scheduling of trade-facing social media content, ensuring alignment with the marketing calendar and sales initiatives
• Keep the trade Social Content Hub document updated on a weekly basis
• Monitor trade engagement on social platforms and build/ share monthly performance reports
• Suggest ways to continually improve trade social media engagement

• Administrative & Operational Duties
• Manage the processing and tracking of trade marketing invoices, purchase orders, and budget allocations
• Maintain internal tracking documents, campaign calendars, and deliverables dashboards
• Assist in compiling post-campaign or post-event recap reports and insights for internal use

• Trade Event Support
• Lead with the logistical planning and execution select key industry events
• Serve as a point of contact for trade marketing, sales, expeditions, B2C and legal teams
• Manage event timelines, vendor coordination,

• BA/BS required in Marketing, Business or related field, or equivalent industry experience
• 2+ years of experience in B2B and/or B2C marketing, social media, events, or related field, preferably in the travel industry. B2B experience a plus
• Excellent organizational and project management skills, particularly in event planning and management
• Excellent ability to multitask and meet deadlines in a fast-paced environment
• Ability to work independently as well as collaboratively with demonstrated ability to work cross-functionally
• Demonstrated critical thinking skills and solutions-driven attitude
• Excellent oral and written communication skills to effectively liaise with internal teams, external vendors, and partners
• Attention to detail, curiosity to solve problems and a focus on delivering high-quality experiences for travel advisors
• Proficient computer skills in the Windows operating system, including Word, Excel and Power Point
• Using the English language, this person must have the ability to read, write, and comprehend…