Manager, Marketing & Analytics

XYMOGEN is seeking an experienced, highly analytical, and results-driven marketing professional to serve as Manager, Marketing Performance & Analytics, reporting to the Chief Marketing Officer.

This role sits at the intersection of digital performance, e-commerce, marketing analytics, and execution. The Manager will bring greater visibility, accountability, and analytical rigor to how XYMOGEN measures, evaluates, and optimizes marketing performance while supporting the successful execution of key marketing initiatives.

The ideal candidate combines strong analytical capabilities with hands-on experience in digital marketing, e-commerce analytics, marketing technology, and data-driven performance optimization. This individual will independently manage analytical projects, identify trends, solve complex problems, and translate data into practical recommendations that support established marketing objectives.

This position will connect marketing investment and activity to customer acquisition, conversion, retention, subscription behavior, and channel performance. The Manager will be expected to move beyond reporting what happened to helping the organization understand why it happened, what it means, and what actions should be taken next.

Success in this position requires someone who sees both the details and the larger business picture, is comfortable challenging assumptions and data when appropriate, and proactively brings solutions forward.

• Own the measurement and analysis of marketing performance, connecting marketing investment to acquisition, conversion, retention, customer value, and revenue.
• Develop and maintain performance reports across key metrics, including AOV, CAC, ROAS/MER, conversion, retention, LTV, and subscription performance.
• Establish consistent reporting methodologies, KPI definitions, and automated reporting processes to improve data accuracy, efficiency, and visibility into marketing performance.
• Proactively identify trends, anomalies, performance gaps, and growth opportunities, translating findings into actionable recommendations.
• Evaluate the impact of media investment, campaigns, promotions, customer behavior, site activity, seasonality, and channel mix on business performance.
• Analyze customer segmentation, purchasing patterns, and cohort behavior to identify opportunities to improve acquisition efficiency, engagement, retention, and customer lifetime value.
• Establish KPIs and measurement frameworks for key marketing initiatives and evaluate results against established objectives.
• Collaborate with Finanace to align marketing performance reporting with budgets, revenue forecasts, and business goals, using analytical insights to support performance projections and investment decisions.

• Lead performance strategy and optimization across paid search, paid social, display/programmatic, retargeting, affiliate, and other digital acquisition channels.
• Work with digital and performance marketing agencies, ensuring accountability for strategy, execution, optimization, measurement, and results.
• Evaluate media effectiveness and recommend budget allocation to improve acquisition efficiency, profitability, and growth.
• Drive improvements in customer acquisition, conversion, retention, LTV, and the overall digital customer journey.
• Lead CRO, A/B testing, and experimentation initiatives in collaboration with e-commerce, creative, CRM, and technology teams.
• Analyze performance across , Amazon, partner platforms, and other digital channels to understand customer behavior and channel contribution.
• Oversee the accuracy and integrity of GA4, Google Tag Manager, conversion tracking, attribution, and related measurement systems, collaborating with Technology and other stakeholders to resolve data discrepancies and improve reporting reliability.

• Serve as a primary resource for marketing performance analysis, reporting, and measurement methodologies.
• Lead, coach, and develop direct reports, establishing clear expectations, accountability, and performance objectives.
• Manage cross-functional marketing performance initiatives, coordinating priorities, deliverables, and timelines.
• Identify execution gaps, performance risks, and operational challenges, recommending and implementing solutions.
• Strengthen processes for performance planning, measurement, agency management, and…