Digital Paid Media Analyst

We Put the World on Vacation Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Digital Paid Media Analyst is responsible for supporting strategic implementation and optimization of our paid digital efforts and campaigns across various marketing channels including paid search, paid social, programmatic display, online video and more across a suite of Travel & Leisure Co. brands. This role will help leverage digital media to achieve and exceed T&L business objectives, and partners with business groups across the organization to deliver against key drivers for the organization such as membership acquisition, booking generation, member retention and overall brand awareness.

Reporting to the Manager, Digital Paid Media, there will be close partnership with our digital marketing agency and social channels as well as teams such as campaign management, brand / creative and analytics. This will be a hybrid position working onsite in Orlando on Monday, Tuesday, Wednesday and from home Thursday, Friday.

How You'll Shine:

Paid Digital Media Execution & Optimization Support strategy implementation, optimization, and day-to-day execution of digital paid media programs across key enterprise brands for paid search, programmatic and paid social in order to meet business KPIsBuild, launch, and implement campaign delivery across all applicable channels including, paid search, programmatic mobile & display, paid social media, native and online video

Facilitate research and analysis to aid in identifying optimal media channel mix, platforms, and partners for campaign execution

Partner and collaborate with internal business teams (marketing, analytics, creative) to deploy and evolve program based on changing business needs/objectives

Execute campaigns in Demand Side Platforms (DSPs) and paid social platforms through daily campaign monitoring, bidding methodologies, optimization strategies, campaign insights, adjusting pacing, controlling quality of inventory using ad fraud and brand safety levers etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)Build and foster strong relationships with media partners and vendors ensuring optimal campaign set-up, competitive media pricing, exclusive placements, ongoing performance improvements and adherence to insertion order T&CsSupport routine campaign account audits, ensuring programs maintain executional excellence in all facets: campaign creative, campaign structure and strategy, audience targeting, keyword strategy, tracking, and tagging infrastructure

Work with internal teams to ensure creative assets meet placement best practices and site specs/requirements

Leverage marketing automation tools to develop efficiencies and improvements within digital marketing programs

Evaluate and employ evolving trends, technologies, and procedures in the digital space to our programs aimed at improving paid media performance

Stay informed of industry regulations and compliance guidelines, ensuring all media buying activities adhere to legal and ethical standards

Paid Digital Media Analysis & Measurement Continuously monitor digital campaign performance results to determine what is working and what can be improved

Work closely with the analytics team and Manager to identify key drivers of engagement and conversion. Then ensure said KPIs are embedded within campaign strategy

Successfully leverage and analyze reports/dashboards to uncover performance trends and develop actionable insights to enhance digital marketing programs

Work collaboratively with the analytics team on media performance and optimization, establishing the most effective targeting and personalization strategies

Present key insights and findings that effectively highlight campaign results and recommendations for future campaign success

Team Collaboration & Communication Create strong cross functional relationships with peers in other business units to foster shared work learning and leverage leading practices

Collaborate with peers (paid search, SEO) and build deep understanding of cross-channel strategies to spot…