Brand Alliances - Senior Manager, Partnership Marketing

TITLE:

Senior Manager, Partnership Marketing
DEPARTMENT:
Brand Alliances

REPORTS TO:

Senior Director, Partnership Marketing
FLSA:
Full-Time;
Salaried;
Exempt

The Senior Manager, Partnership Marketing oversees partner-related activities, including renewal strategy, activation, execution, and comprehensive recaps of partnership elements. The role creates value for corporate partners by ensuring successful sponsorship activation across in-stadium experiences, digital and social media, branding, and community engagement initiatives.

This sales- and partnership-minded leader builds strong relationships with partner contacts at the mid- and executive levels, develops a deep understanding of their business objectives, and identifies opportunities that support successful execution, renewal, and upsell. The position provides strategic direction for assigned corporate partnership accounts, leads select department initiatives, and collaborates with internal stakeholders to continually strengthen the service and support provided by the Brand Alliances department.

• Maintain a high level of service and build strong relationships with partner contacts at all levels of the organization.
• Manage the successful delivery of all assets for assigned partner accounts, ensuring alignment with each partner’s business objectives. Develop a deep understanding of each partner’s business and identify mutually beneficial opportunities to collaborate.
• Advance organizational marketing objectives through partner activations, including ticket offers, expanded reach through partner inventory, retail activations, in-stadium promotions, special events, and community outreach.
• Identify upsell opportunities and present partners with new ideas that align with their business objectives.
• Manage the overall renewal process with the goal of growing each relationship. Collaborate with Brand Alliances leadership to develop an effective approach and strategy at all levels of the organization.
• Partner with Legal and Brand Alliances leadership to execute new agreements as part of the renewal process.
• Manage the budget for each partner account to meet financial and partner objectives. Submit invoices regularly, provide quarterly expense-management updates, and develop initial budgets for future years.
• Lead an annual planning session for each Brand Alliance partner account to develop strategies and ideas aligned with business objectives. Engage members of the broader Orlando City and Orlando Pride teams, provide an annual recap, and partner with Business Intelligence to develop meaningful insights and recommendations.
• Collaborate across Creative, Ticketing, Marketing, Social and Digital, Information Technology, Community Impact, and People and Culture to ensure alignment and support for partner programs.
• Maintain accurate benchmarks and documentation in the Brand Alliances One Drive, Partnership Asset Tracker, KORE CRM, and inventory-management systems.
• Ensure timely and accurate documentation and tracking of partnership performance for recaps, including photos, screenshots, Trajektory data, Blinkfire data, KORE reporting, and other applicable third-party data.
• Provide ongoing recommendations regarding asset and inventory management and availability.
• Support the Brand Alliance Business Development team by developing new and creative sellable assets for prospects and existing partners.
• Review match-day scripts, public-address scripts, rundowns, and related materials to ensure accurate partnership fulfillment.
• Submit partnership creative briefs and proofread collateral featuring corporate partner and Club logos to ensure correct usage across print, digital, social, and other channels.
• Support…