Marketing Manager

Informa Markets , a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.

We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.

This role is based in our Orlando, FL office.

Lead and execute comprehensive marketing strategies for two premier healthcare trade shows:

WHX Miami (World Health Expo - healthcare supplies) andCPHI Americas (pharmaceutical/biotech). Drive exhibitor acquisition, attendee registration, and brand awareness across US and LATAM markets through integrated multi-channel campaigns that deliver measurable results and support revenue growth objectives.

• Develop and execute annual marketing plans for both WHX Miami and CPHI Americas aligned with business objectives and revenue targets
• Conduct market research and competitive analysis to identify opportunities and trends in healthcare supplies and pharmaceutical sectors
• Define target audience segments for exhibitors and attendees across both events
• Establish KPIs and success metrics for all marketing initiatives
• Manage marketing budgets and optimize ROI across all channels and campaigns
• Lead digital marketing efforts including website management, SEO/SEM, email campaigns, and social media
• Develop compelling content strategies that engage healthcare professionals, pharmaceutical executives, and industry stakeholders
• Create and manage content calendar for blogs, case studies, whitepapers, videos, and thought leadership pieces
• Optimize user experience and conversion paths on event websites
• Implement marketing automation and lead nurturing campaigns
• Analyze web analytics and campaign performance to drive continuous improvement

• Design and execute integrated marketing campaigns across digital, print, and experiential channels
• Develop exhibitor recruitment campaigns in collaboration with sales teams
• Create attendee acquisition and registration campaigns targeting healthcare buyers, pharmaceutical professionals, and industry decision-makers
• Manage email marketing programs with segmented messaging for different audience personas
• Coordinate paid advertising campaigns including Google Ads, Linked In, programmatic display, and industry publications
• Develop promotional partnerships and co-marketing opportunities with industry associations and media partners

• Maintain brand consistency and messaging across all marketing materials for both events
• Develop event positioning, key messages, and value propositions
• Create marketing collateral including brochures, flyers, presentations, and promotional materials
• Manage public relations efforts and media outreach
• Coordinate press releases, media kits, and journalist engagement
• Oversee event branding, signage, and on-site marketing presence

• Partner with sales teams to align marketing efforts with exhibitor recruitment goals
• Collaborate with conference programming team to promote educational content and speakers
• Work with operations teams to ensure seamless execution of marketing initiatives on-site
• Coordinate with international teams to leverage global marketing resources and best practices
• Manage relationships with external agencies, vendors, and contractors
• Engage with advisory boards and industry partners for marketing insights and validation

• Track and analyze marketing performance metrics including website traffic, lead generation, conversion rates, and ROI
• Provide regular reporting on campaign performance, registration trends, and market insights
  
  Utilize CRM and marketing automation platforms (Salesforce, Hub Spot, or similar) to track leads and attribution
• Conduct post-event analysis and develop recommendations for future marketing strategies
• Monitor competitor activities and industry trends to inform strategic decisions

• Develop pre-show, at-show, and post-show marketing strategies
• Create on-site marketing activations to enhance attendee and exhibitor experience
• Coordinate show promotions, giveaways, and engagement…