Social Media Manager

Department: Marketing

Employment Type: Full Time

Location: H&H North America

At Health & Happiness, our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe.

We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.

Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family.

The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.

Develop and execute a holistic social media strategy aligned with overall brand and business objectives, with a focus on engaging pet owners and building brand affinity.

• Identify and capitalize on emerging social trends, platform updates, and algorithm shifts to keep the brand at the forefront of digital engagement.
• Set KPIs, track performance, and optimize content and campaigns to ensure measurable impact on engagement, audience growth, and brand awareness.
• Leverage analytics tools and platform insights to monitor performance, identify trends, and translate data into actionable recommendations for leadership and cross-functional partners.
• Own the execution and management of the social media content calendar, collaborating with internal & external partners, providing clear direction, feedback, and strategic guidance.
• Support and create high-quality, platform-specific content (static, video, UGC, stories, etc.) that resonates with pet owners and performs well within platform algorithms.
• Concept, film, and edit engaging, platform-native social content, including appearing on camera as needed to bring brand storytelling to life.
• Manage social communities and amplify user-generated content to build credibility and authenticity within the pet community.
• Leverage influencer discovery tools and agency partnerships to identify and engage creators within the pet community, building relationships that drive brand advocacy and engagement.
• Work cross-functionally with Brand, Product, E-commerce, and Customer Service teams to ensure social media supports key launches, promotions, and storytelling moments.
• Partner with performance marketing teams to align organic and paid social strategies and maximize reach and ROI.
• Manage the content review and approval process, coordinating with internal stakeholders including legal and regulatory teams to ensure all content meets compliance standards before publication.
• Conduct competitive and industry benchmarking to ensure the brand stays ahead in the pet and CPG social…