Activation Manager, Retail

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title: Activation Manager, Retail

Job Type: Full Time | Exempt

About the Role: We’re looking for an Activation Manager – Retail to bring our brand to life across stores in your region. In this remote role, you’ll drive localized marketing efforts, tailoring national programs to fit individual states, markets, and retail outlets. You’ll partner closely with our Shopper Programming Associates and Retail Sales teams to execute impactful in-store activations, product launches, and consumer engagement programs that create memorable shopper experiences.

If you’re a creative, organized marketer who thrives on collaboration and loves connecting consumers to brands in dynamic retail environments—this role is for you.

What You’ll Do:

Retail & Event Activation

• Lead in-store merchandising, POS, and promotional execution to ensure consistent brand presentation—across both company-owned and third-party CPG brands.
• Plan and manage local in-store and off-site events that drive engagement and awareness.
• Elevate the shopper experience through compelling, compliant activations and storytelling.

Cross-Functional Collaboration

• Partner with Sales, Marketing, and Compliance teams to achieve regional retail goals.
• Serve as a brand ambassador and uphold brand standards in all activations.
• Coordinate pop-ups, demos, and manage activation calendars across markets.
• Oversee third-party brand promotions and ensure seamless field execution.
• Adapt national and regional marketing plans to meet local regulations.
• Distribute promotional materials and handle incoming retail or field requests.

Promotions & Product Launches

• Support regional product launches through creative promotional planning and flawless execution.
• Equip sales and retail teams with tools, materials, and insights for successful rollouts.

Customer Engagement & Brand Advocacy

• Drive brand excitement and engagement among shoppers and retail staff.
• Collaborate with brand education teams to ensure bud tenders are informed and inspired.

What You’ll Bring:

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA or advanced degree preferred).
• 4–6 years of experience in field marketing, retail activation, or shopper marketing.
• Proven track record of successful in-store execution and event activation.
• Experience in (or passion for) highly regulated industries such as cannabis, alcohol, tobacco, or pharma.
• Experience partnering with creative, event, or shopper activation agencies.
• Strong organizational, communication, and calendar management skills.
• Creative, innovative mindset with the ability to thrive in a fast-paced, ever-changing environment.
• Willingness to travel up to 25% within assigned regions.

$90,000 - $100,000 USD

What We Offer:

• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, or other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.