Merchandising Brand Manager

• Department: Merchandising / Brand Marketing
• Reports to: VP of Merchandising
• Location: Orlando, FL / Remote / Hybrid
• Employment Type: Full-Time

Position Overview

We're looking for a Merchandising Brand Manager to lead the strategy, development, and execution of merchandise programs for artists, tours, and label brands. This role sits at the intersection of creative direction, retail strategy, and artist relations — translating an artist's identity into physical products that fans want to buy, wear, and collect. You'll manage the full merchandise lifecycle, from concept through production to sell-through, while building brand consistency across touring, e-commerce, and retail channels worldwide.

Key Responsibilities

• Develop and execute merchandising strategies for assigned artists, aligning product lines with each artist's brand identity, fanbase, and release cycles
• Manage the end-to-end merch product lifecycle: conception, design briefs, sampling, production, pricing, and launch
• Partner with artists, managers, and record label teams to ensure merchandise reflects current campaigns, album cycles, and visual branding

• Stay current on music merchandise trends, streetwear/fashion crossover, and D2C innovations
• Manage the full product lifecycle from concept to delivery, including vendor sourcing, sampling, quality control, and production timelines
• Negotiate pricing, minimums, and terms with manufacturers and licensees
• Ensure products meet quality, cost, and sustainability standards

• Oversee merchandise sales across tour/venue, e-commerce (DTC), retail, and licensing partnerships
• Coordinate with tour merchandise managers on inventory logistics and nightly venue settlement
• Manage online store operations, product launches, and promotional campaigns in partnership with marketing teams

• Identify and manage brand collaboration and licensing opportunities (fashion, lifestyle, retail partners)
• Negotiate licensing agreements and ensure contractual compliance and brand consistency across partners

• Build and manage merchandising budgets and forecasts for artist roster and tours
• Analyze sales data and KPIs (sell-through rate, margin, per-cap sales) to inform future product and pricing decisions
• Report performance to senior leadership and artist management
• Cross-Functional Collaboration
• Work closely with marketing, creative/design, tour production, and finance teams
• Manage relationships with external designers, production vendors, and freelance creative contributors

Qualifications

• 4+ years of experience in merchandising, brand management, or product marketing (music, entertainment, fashion, or consumer goods preferred)
• Proven track record managing product lines from concept through retail execution
• Strong understanding of touring and the live music business, including tour merchandise operations
• Experience working directly with artists, management teams, and record labels
• Familiarity with e-commerce platforms (Shopify or similar)
• Excellent project management skills with ability to manage multiple artists/priorities simultaneously
• Strong analytical skills with experience using sales data to guide product and inventory decisions

• A strong eye for design, fashion trends, and brand storytelling
• Demonstrated sense of urgency and ability to move quickly in a fast-paced, deadline-driven environment as tour timelines, product drops, and album cycles often move fast
• Resourceful problem-solver under pressure
• Detail-oriented without losing sight of time constraints

• Existing relationships with apparel manufacturers, printers, or fulfillment vendors
• Experience with licensing agreements and royalty structures
• Bachelor's degree in Business, Marketing, Fashion, or related field (or equivalent experience)

Compensation & Benefits

• Competitive salary
• Yearly paid federal holidays off + 2 weeks off during the Christmas holiday season
• Additional paid vacation time and personal days
• Employee paid health insurance
• Shortened workday “Summer Friday” hours from Memorial Day weekend through Labor Day weekend
• Travel opportunities tied to tours and artist events
• A creative, fast-paced environment working directly with artists and their management team